A digital-first brand needs an enforcement program, not just a portfolio. This UpLaw playbook explains how to build virtual-goods trademark rights you can actually enforce—the right Nice classes, ID-Manual-conforming specifications under the USPTO's 2025 fee overhaul, and the intent-to-use timing traps—then how to use them. It walks the confusion and trade-dress analysis that governs when the "product" is a render, and it puts the counterfeiting arsenal at the center: the registration predicate for ex parte seizures under 15 U.S.C. § 1116(d), statutory and treble damages, CBP recordation, and criminal referral under 18 U.S.C. § 2320. It closes with the hard problem—policing pseudonymous minters and "decentralized" marketplaces through their centralized chokepoints—and with licensing and creator programs that convert would-be infringers into partners. Written for in-house trademark teams and outside counsel as a research resource, not legal advice.