Statute · California Business and Professions Code
Cal. Bus. & Prof. Code § 17030 — Definitions
Cal. Bus. & Prof. Code § 17030
- Type
- Statute
- Source
- California Business and Professions Code
- Jurisdiction
- California
- Current through
- Nov 2, 2026 (California Legislative Counsel)
“Loss leader” means any article or product sold at less than cost:
Citator
Cal. Bus. & Prof. Code § 17030 — Definitions is in force in the current edition of the Code, and nothing recorded condemns it.
“Loss leader” means any article or product sold at less than cost:
(a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or
(b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or
(c) Where the effect is to divert trade from or otherwise injure competitors.