Opinion · District Court, D. Arizona

Mira Holdings Incorporated v. UHS of Delaware Incorporated

Mira Holdings Inc. v. UHS of Del. Inc., No. 2:23-cv-00169, UP10002853 (District Court, D. Arizona Aug. 18, 2023)

Type
Opinion
Court
District Court, D. Arizona
Jurisdiction
Arizona
Date
2023-08-18
Topic
general

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA 8 9 Mira Holdings Incorporated, No. CV-23-00169-PHX-MTL 10 Plaintiff, ORDER 11 v. 12 UHS of Delaware Incorporated, 13 Defendant. 14 15 This case involves a dispute over the internet domain name ProminenceHealth.com 16 (the “Disputed Domain”). Plaintiff Mira Holdings Inc. (“Mira”) brought this action to halt 17 the transfer of that domain name to Defendant UHS of Delaware Inc. (“UHSD”). 18 Defendant moves to dismiss Plaintiff’s First Amended Complaint (“FAC”) (Doc. 12). 19 (Doc. 24.) The motion is fully briefed, and the Court heard oral argument on the same. 20 (Docs. 24, 26, 29.) For the reasons stated below, the Court will grant the motion in part and 21 deny the motion in part. 22 I.

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1   WO                                                                   
2                                                                        
3                                                                        
4                                                                        
5                                                                        
6                 IN THE UNITED STATES DISTRICT COURT                    
7                     FOR THE DISTRICT OF ARIZONA                        

8                                                                        

9   Mira Holdings Incorporated,        No. CV-23-00169-PHX-MTL           

10              Plaintiff,              ORDER                             

11   v.                                                                   

12   UHS of Delaware Incorporated,                                        

13              Defendant.                                                
14                                                                        
15        This case involves a dispute over the internet domain name ProminenceHealth.com 
16   (the “Disputed Domain”). Plaintiff Mira Holdings Inc. (“Mira”) brought this action to halt 
17   the  transfer  of  that  domain  name  to  Defendant  UHS  of  Delaware  Inc.  (“UHSD”). 
18   Defendant moves to dismiss Plaintiff’s First Amended Complaint (“FAC”) (Doc. 12). 
19   (Doc. 24.) The motion is fully briefed, and the Court heard oral argument on the same. 
20   (Docs. 24, 26, 29.) For the reasons stated below, the Court will grant the motion in part and 
21   deny the motion in part.                                             
22   I.   BACKGROUND                                                      
23        On April 15, 2021, Plaintiff purchased the Disputed Domain in connection with 
24   Mira’s business plan to acquire and use various generic domain names containing the word 
25   “health” “as and when they become available for leasing, sale or email services.”1 (Doc. 
26   12, ¶¶ 8-10.) Plaintiff then registered the Disputed Domain with third-party registrar 
27   GoDaddy, Inc. (“GoDaddy”). (Id., ¶ 9, 13.) Since acquiring the Disputed Domain, Mira 

28   1 The Disputed Domain was originally registered on March 7, 2014 by a different owner, 
    but this fact is not pleaded in Plaintiff’s FAC. (See Doc. 1 at 18.) 
1   has  “parked”  the  domain  name  with  a  “parking  company”  monetizer,  Bodis.com,  a 
2   common practice for domain registrants.2 (Id., ¶ 9.)                 
3        Defendant  UHSD  is  in  the  healthcare  services  industry.  (See  Doc.  1  at  18.) 
4   Defendant applied for a trademark registration for “Prominence Health Plan” in connection 
5   with, inter alia, “health insurance administration.” (Id.) The mark registered on November 
6   3, 2015. (Id.) After learning of Plaintiff’s registration of the Disputed Domain, Defendant 
7   initiated  a  domain  name  transfer  proceeding  with  the  World  Intellectual  Property 
8   Organization (“WIPO”) in October 2022.3 (Doc. 12, ¶ 13.) On January 12, 2022, WIPO 
9   issued a decision ordering GoDaddy to initiate the transfer of the Disputed Domain to 
10   Defendant.4 (Id., ¶ 14.) As of the filing of the FAC, “the domain name continues to be 
11   ‘locked’ pending the transfer of the registration to the Defendant. . . .”5 (Id.) 
12        Plaintiff  brought  this  action  to  prevent  the  transfer  of  the  Disputed  Domain, 
13   asserting claims under the Anticybersquatting Consumer Protection Act (“ACPA”), Pub. 
14   L. No. 106-113, §§ 3001-01, 
113 Stat. 1501
 (1999). Count one of the FAC seeks a 
15   declaration that Plaintiff’s registration and use of ProminenceHealth.com is not unlawful 
16   under Section 1125(d). (Doc. 12, ¶¶ 28-38); see 
15 U.S.C. § 1114
(2)(D)(v). Count two 
17   seeks an injunction against the pending transfer under Section 1114(2)(D). (Doc. 12, 
18                                                                        
    2 A “parking company” provides related ad content for the domain webpage and may share 
19   the revenue earned with the domain owner. Ricks v. BMEzine.com, 
727 F. Supp. 2d 936, 943
 (D. Nev. 2010).                                                  
20   3 WIPO is a United Nations Agency that provides various intellectual property services, 
    including  domain  name  dispute  resolution  pursuant  to  the  Uniform  Domain  Name 
21   Resolution Policy (“UDRP”). “This administrative proceeding allows entities to challenge 
    ownership of domain names and, upon prevailing, obtain ownership and control over the 
22   domain names.” Dent v. Lotto Sport Italia SpA, No. CV-17-00651-PHX-ROS, 
2018 WL 11318189
, at *1 (D. Ariz. Feb. 12, 2018).                            
23   4  The  WIPO  panel  concluded  that  the  domain  name  was  confusingly  similar  to  the 
    “Prominence Health Plan” mark, Plaintiff had no right or legitimate interest in the domain, 
24   and Plaintiff had registered and used it in bad faith. (See Doc. 1 at 19-20.) “The WIPO 
    decision ‘is not accorded deference on the merits in federal court.’” IFIXITUSA LLC v. 
25   iFixit Corp., No. CV-21-00887-PHX DGC, 
2022 WL 2117845
, at *1 n.2 (D. Ariz. Jun. 13, 
    2022) (quoting Dent v. Lotto Sport Italia SpA, No. CV-17-00651-PHX-DMF, 
2021 WL 26
   242100, at *1 (D. Ariz. Jan. 25, 2001) (citations and alterations omitted)); AIRFX.com v. 
    AirFX LLC, No. CV 11-01064-PHX-FJM, 
2011 WL 5007919
, at *4 (D. Ariz. Oct. 20, 
27   2011) (“[F]indings of the UDRP panel . . . are not binding on this [C]ourt.”). 
    5 Plaintiff alleges that because the domain is “locked” by GoDaddy, Plaintiff is prohibited 
28   from using the domain name and GoDaddy will transfer the domain to Defendant unless 
    Plaintiff secures an injunction from this court. (Doc. 12, ¶ 13; Doc. 26 at 4.) 
1   ¶¶ 39-43); see 
15 U.S.C. § 1114
(2)(D)(v)-(iv). Defendant moves to dismiss both counts 
2   under Federal Rule of Civil Procedure 12(b)(6) for failure to state a claim. (Doc. 24.) 
3  II.   LEGAL STANDARD                                                  
4        A.   Rule 12(b)(6)                                              
5        To survive a motion to dismiss for failure to state a claim, a complaint must contain 
6   “a short and plain statement of the claim showing that the pleader is entitled to relief” such 
7   that the defendant is given “fair notice of what the . . . claim is and the grounds upon which 
8   it rests.” Bell Atl. Corp. v. Twombly, 
550 U.S. 544, 555
 (2007) (quoting Fed. R. Civ. P. 
9   8(a)(2)). Dismissal under Rule 12(b)(6) “can be based on the lack of a cognizable legal 
10   theory or the absence of sufficient facts alleged under a cognizable legal theory.” Balistreri 
11   v. Pacifica Police Dep’t, 
901 F.2d 696, 699
 (9th Cir. 1988). A complaint should not be 
12   dismissed “unless it appears beyond doubt that the plaintiff can prove no set of facts in 
13   support of the claim that would entitle it to relief.” Williamson v. Gen. Dynamics Corp., 
14   
208 F.3d 1144, 1149
 (9th Cir. 2000).                                 
15        The Court must accept material allegations in the Complaint as true and construe 
16   them in the light most favorable to Plaintiff. North Star Int’l v. Arizona Corp. Comm’n, 
17   
720 F.2d 578, 580
 (9th Cir. 1983). “Indeed, factual challenges to a plaintiff’s complaint 
18   have no bearing on the legal sufficiency of the allegations under Rule 12(b)(6).” Lee v. City 
19   of Los Angeles, 
250 F.3d 668, 688
 (9th Cir. 2001). In general, review of a Rule 12(b)(6) 
20   motion is “limited to the content of the complaint.” North Star Int’l, 
720 F.2d at 581
; 
21   see also  Fed.  R.  Civ.  P.  12(d).  “There  are  two  exceptions  to  this  rule:  the 
22   incorporation-by-reference doctrine, and judicial notice under Federal Rule of Evidence 
23   201.” Khoja v. Orexigen Therapeutics, Inc., 
899 F.3d 988, 998
 (9th Cir. 2018); see also 
24   Tellabs, Inc. v. Makor Issues & Rts., Ltd., 
551 U.S. 308, 322
 (2007) (“[C]ourts must 
25   consider the complaint in its entirety, as well as other sources courts ordinarily examine 
26   when ruling on Rule 12(b)(6) motions to dismiss, in particular, documents incorporated 
27   into the complaint by reference, and matters of which a court may take judicial notice.”). 
28                                                                        
1  III.  DISCUSSION                                                      
2        A.   Standing                                                   
3        Defendant argues that Plaintiff does not have standing to bring this lawsuit because 
4   it is not the “domain name registrant” as that term is used in the ACPA. (Doc. 24 at 4-5.) 
5   Defendant asserts that Plaintiff’s domain privacy service, “Above Privacy,” is the actual 
6   domain name registrant so Plaintiff is without standing to bring this suit. (Id.) Although 
7   Defendant does not address which type of standing Plaintiff is lacking, it appears that 
8   Defendant attacks Plaintiff’s statutory standing. Shenzhen Big Mouth Tech. Co., Ltd. v. 
9   Factory Direct Wholesale, LLC, No. 21-cv-09545-RS, 
2022 WL 1016666
, at *3 (N.D. Cal. 
10   Apr. 5, 2022) (“This motion addresses who is allowed to bring a claim under section 
11   1114(2)(D)(iv), which concerns the statute’s restrictions on who may sue, not Article III 
12   standing.”); see also Graden v. Conexant Sys. Inc., 
496 F.3d 291, 295
 (3d Cir. 2007) 
13   (“Statutory standing is simply statutory interpretation: the question it asks is whether 
14   Congress has accorded this injured plaintiff the right to sue the defendant to redress his 
15   injury.”)                                                            
16        Under Section 1114(2)(D)(iv),  a trademark owner that causes  a  domain name 
17   transfer by making a knowing and material misrepresentation regarding the domain name’s 
18   similarity to a protected mark is liable for any damages incurred by the “domain name 
19   registrant.” 
15 U.S.C. § 1114
(2)(D)(iv). Similarly, Section 1114(2)(D)(v) allows a “domain 
20   name registrant” “to file a civil action to establish that the registration or use of the domain 
21   name . . . is not unlawful . . .” when its domain name has been “suspended, disabled, or 
22   transferred.” 
Id.
 § 1114(2)(D)(v). Under both sections, the “domain name registrant” may 
23   be  entitled  to  injunctive  relief.  Id.  §  1114(2)(D)(iv)-(v).  Additionally,  Section 
24   1125(d)(1)(D) limits liability for  cyberpiracy to the domain name registrant “or that 
25   registrant’s authorized licensee.” Id. § 1125(d)(1)(D).              
26        Defendant only invokes Facebook Inc. v. Namecheap Inc., No. CV-20-00470-PHX-
27   GMS, 
2020 WL 6585534
 (D. Ariz. Nov. 10, 2020) to support its position. In Facebook 
28   Inc., the original domain name registrants used domain privacy service WhoisGuard to 
1   shield  their  contact  information  from  the  public.  Id.,  at  *1.  There,  WhoisGuard 
2   “register[ed] [its] customers’ domain names in [its own] name and license[d] the domain 
3   names back to the customers. As the domain name registrant, WhoisGuard’s name, not the 
4   name of the customer, is listed in the WHOIS record, a directory that contains the identity 
5   and contact information for domain names.”6 Id. When the trademark owner requested the 
6   customer’s contact information from WhoisGuard related to potential ACPA violations, 
7   WhoisGuard refused. Id., at *2. This Court found that it could exercise personal jurisdiction 
8   over WhoisGuard for alleged violations of the ACPA based on its contractual arrangements 
9   and its refusal to identify the underlying alleged infringers. Id., at *3 (“Once a [] customer 
10   elects  to  use  WhoisGuard’s  proxy  service,  WhoisGuard  becomes  the  domain  name 
11   registrant for that customer’s domain.”)                             
12        Facebook Inc. did not address the question presented here, whether a domain name 
13   owner has statutory standing under the ACPA when it uses a domain privacy service to 
14   shield its contact information from the public. Facebook Inc. did not address standing at 
15   all, but instead evaluated personal jurisdiction over the third-party domain privacy service 
16   based on its own actions in failing to disclose its customer’s identities during an ACPA 
17   dispute. 
2020 WL 6585534
, at *1-3. Thus, the Court declines to apply the Facebook Inc. 
18   holding to this case.7 Defendant does not provide any other support for its position, and the 
19   Court is not aware of any cases holding that a domain name owner forgoes its rights under 
20   the ACPA by electing to use a domain privacy service to shield its personal information. 
21   Instead, other courts have implicitly recognized that domain name registrants may properly 
22   conceal their identity through a domain privacy service. See, e.g., Getir U.S., Inc. v. 
23   <getir190.com>, No. 1:21cv1237 (RDA/WEF), 
2023 WL 3061870
, at *8 (E.D. Va. Mar, 
24   14,  2023)  (evaluating  whether  “anonymous  registrants”  acted  in  bad  faith  under  the 

25   6 “WHOIS is a database maintained by domain name registrars which [identifies] the 
    person who owns particular domain names.” Ricks, 
727 F. Supp. 2d at 943
 n.2 (citing 
26   Kremen v. Cohen, 
325 F.3d 1035
, 1049 n.12 (9th Cir. 2003)).          
    7 Even if the Court were persuaded to apply Facebook Inc., there are not enough facts 
27   presented here regarding the arrangement between Mira and its domain privacy service, 
    Above Privacy, to draw conclusions about Mira’s status as the actual owner and user of the 
28   domain name.                                                         
1   ACPA); Guo v. 8bo.com, No. 13-cv-05299 NC, 
2014 WL 2581315
, at *2–3 (N.D. Cal. 
2   Jun. 6, 2014) (recognizing that a plaintiff must properly serve the “real owner” of a domain 
3   name via the intermediate privacy service registrant’s address listed in the WHOIS record 
4   for the domain name); Doggie Dental, Inc. v. Shahid, No. 4:19-cv-01705-KAW, 
2021 WL 5
   4582112, at *3-4 (N.D. Cal. Jun. 17, 2021) (finding service of process adequate for 
6   purposes of default judgment where the plaintiff, inter alia, personally served a subpoena 
7   on a domain privacy service listed as the domain name registrant requesting the identity of 
8   the website owner).                                                  
9        The ACPA does not define “domain name registrant” and is silent regarding who 
10   has standing to sue when a domain privacy service is used to conceal the domain owner’s 
11   personal information from the public. “When construing a statute a court must ‘interpret 
12   the relevant words not in a vacuum, but with reference to the statutory context, structure, 
13   history and purpose.’” Blair v. Automobili Lamborghini SpA, No. CV-22-01439-PHX-
14   ROS, 
2023 WL 4548352
, at *4 (D. Ariz. July 14, 2023) (quoting Abramski v. United States, 
15   
573 U.S. 169
, 179 (2014)). “When faced with two proposed meanings of a particular 
16   statutory term, both of which have some basis, a court should adopt ‘the interpretation that 
17   is more consistent with the broader context and primary purpose of the statute.’” 
Id.
 
18   (quoting  Connell  v.  Lima  Corp.,  
988 F.3d 1089
,  1097  (9th  Cir.  2021)).  “Sections 
19   1114(2)(D)(iv) and (v) are part of the same clear statutory scheme: to provide a form of 
20   relief to domain name registrants who risk losing their registrations by reverse hijackers.” 
21   Shenzhen Big Mouth Tech. Co., Ltd., 
2022 WL 1016666
, at *4. And the purpose of the 
22   ACPA is “to protect the rights of domain name registrants against overreaching trademark 
23   owners.” 
Id.
 at *5 (quoting S. Rep. No. 106-140 at 11 (1999)) (emphasis removed). 
24   Interpreting Section 1114 as suggested by Defendant would frustrate these purposes of the 
25   ACPA. See Blair, 
2023 WL 4548352
, at *4.                             
26        If only domain privacy services, when used, had statutory standing to sue for reverse 
27   domain name hijacking under the ACPA, thousands of website operators who actually 
28   maintain and control their domains would lose their statutory right to challenge UDRP 
1   proceeding determinations in federal court. Instead, they would be required to rely on their 
2   domain privacy service to file an action to recover access to their domain, even if their 
3   domain privacy service had no active role in maintaining or controlling the domain. In any 
4   event, it is not clear that a domain privacy service would have a cognizable injury under a 
5   constitutional standing analysis, potentially resulting in a situation where no one has 
6   standing to sue to regain possession of the disputed domain name. See Lujan v. Defenders 
7   of Wildlife, 
504 U.S. 555, 560
 (1992) (“[T]he plaintiff must have suffered an ‘injury in 
8   fact’—an invasion of a legally protected interest which is (a) concrete and particularized; 
9   and  (b)  actual  or  imminent,  not  conjectural  or  hypothetical[.]”)  (internal  quotations 
10   omitted).                                                            
11        Plaintiff avers that it “parks” its website with ad-monetizer Bodis.com, suggesting 
12   that Defendant’s actions in instituting the UDRP proceedings have negatively affected 
13   Plaintiff’s own ad-revenue profits, not those of Above Privacy. (Doc. 12, ¶ 9, 27.) In accord 
14   with the purpose of the ACPA, “it reasonably follows that the person who can sue is the 
15   person who incurred the harm and has a right to the remedy. . . .” Shenzhen Big Mouth 
16   Tech. Co., Ltd., 
2022 WL 1016666
, at *4. Here, that “person” is Mira, not Above Privacy, 
17   regardless of whose contact information is displayed on the WHOIS record.8 At the 
18   pleading stage, the Court must credit Mira’s allegation in the FAC that it is the domain 
19   name owner and “faces losing valuable rights in its Internet domain name.” (Doc. 12, ¶¶ 6, 
20   27.) Thus, the Court finds that Plaintiff has established its statutory standing to sue under 
21   the ACPA at this stage of the case.9                                 
22        B.   Count One                                                  
23        Count one of the FAC generally seeks a declaration that Plaintiff’s registration and 
24                                                                        
    8 The Court notes that, in general, a company does not lose its standing to sue for 
25   business-related injuries merely because a registered agent is listed on the secretary of 
    state’s website for service of process. In the absence of authority suggesting otherwise, the 
26   Court  presumes,  without  deciding,  that  the  same  is  true  for  original  domain  name 
    registrants that utilize a domain privacy service but maintain operation and control of the 
27   domain in all other respects.                                        
    9 Plaintiff conceded at oral argument, however, that Defendant may reassert its standing 
28   argument at the summary judgment stage, should facts elicited during discovery support it 
    as a matter of law.                                                  
1   use of ProminenceHealth.com is not unlawful under Section 1125(d). (Doc. 12, ¶¶ 28-38.) 
2   Within that count, Plaintiff invokes Section 1114(2)(D)(v) and alleges that Defendant 
3   “intentionally misrepresented” facts about the domain name and Defendant’s trademark to 
4   the WIPO panel, which is a required element of Section 1114(2)(D)(v). (Id., ¶¶ 29-30, 34.) 
5   “These are actually two separate violations: one for fraud in the domain dispute proceeding, 
6   (
15 U.S.C. § 1114
(2)(D)(iv)), and a second for reverse domain name hijacking, (15 U.S.C. 
7   § 1114(2)(D)(v)).” Dent v. Lotto Sport Italia SpA, No. CV-17-00651-PHX-DMF, 
2021 WL 8
   242100, at *2 (D. Ariz. Jan. 25, 2001). The Court thus analyzes these as separate causes of 
9   action for the purposes of this Order.                               
10             1.  Section 1114(2)(D)(iv)                                 
11        Under Section 1114(2)(D)(iv), “a domain name registrant may sue a trademark 
12   owner  for  making  certain  material  misrepresentations  in  the  domain  name  dispute 
13   proceeding.” IFIXITUSA LLC, 
2022 WL 2117845
, at *2. “To state a claim [under Section 
14   1114(2)(D)(iv)], a plaintiff must show that the disputed domain name was ‘suspended, 
15   disabled,  or  transferred’  by  a  domain  registrar  because  of  a  knowing  and  material 
16   misrepresentation  by  [a]  defendant.”  Baklan  v.  All  Answers  Ltd.,  No. 
17   CV-20-00707-PHX-JZB, 
2020 WL 6063254
, at *2 (D. Ariz. Oct. 14, 2020) (quoting 15 
18 U.S.C. § 1114
(2)(D)(iv)). The knowing and material misrepresentation must be “that a 
19   domain name is identical to, confusingly similar to, or dilutive of a mark.” IFIXITUSA 
20   LLC, 
2022 WL 2117845
, at *6. “Even if the alleged misrepresentations were knowing and 
21   material, [Section 1114(2)(D)(iv)] ‘includes a causation requirement. The transfer must be 
22   “based on” the knowing and material misrepresentations.’” IFIXITUSA LLC, 
2022 WL 23
   2117845, at *6 (quoting ISystems v. Spark Networks Ltd., No. 3:08-CV-1175-N, 
2014 WL 24
   12714837, at *4 (N.D. Tex. Sept. 19, 2014)).                         
25        There  is  only  one  paragraph  in  the  FAC  addressing  the  misrepresentation 
26   requirement of Section 1114(2)(D)(iv):                               
27                                                                        
              The  Defendant  intentionally  misrepresented  to  the  UDRP 
28             Panel that the disputed Domain Name was used to attract, for 
              commercial gain, Internet users to the Plaintiff’s website or 
1             other on-line locations, creating the possibility of confusion 
              with the mark of the Defendant as to the source or commercial 
2                                                                        
              origin of those products, though Defendant knew that there 
3             were no products of Defendant or Defendant’s competitors   
              being promoted by Plaintiff.                               
4                                                                        

5   (Doc. 12, ¶ 34.) The remainder of Plaintiff’s allegations broadly refer to “the actions of 
6   Defendant” without discussing any misrepresentation. (See id., ¶¶ 6, 27.) In the three 
7   paragraphs in the FAC discussing the WIPO panel decision, Plaintiff merely alleges that 
8   Defendant initiated the UDRP proceeding and the panel “rendered a decision requiring the 
9   transfer of the domain name to Defendant.” (Doc. 12, ¶ 14.)          
10        Assuming that Plaintiff’s allegations of Defendant’s intentional misrepresentations 
11   to the panel are sufficient to survive a motion under Rule 12(b)(6), Plaintiff’s FAC is 
12   devoid of any factual allegations related to WIPO’s decision-making process. To state a 
13   claim, the FAC must include facts to support a conclusion that the panel based its decision 
14   to transfer the disputed domain name on Defendant’s alleged misrepresentations. See 
15   Balkan, 
2020 WL 6063254
, at *3; see also IFIXITUSA LLC, 
2022 WL 2117845
, at *6. 
16   Because Plaintiff’s FAC does not allege sufficient facts about what misstatements the 
17   WIPO panel relied on, Plaintiff has not sufficiently stated a claim for relief under Rule 
18   12(b)(6). See Baklan, 
2020 WL 6063254
, at *4.10 Therefore, the Court need not address 
19   the parties’ myriad arguments related to whether Plaintiff plausibly alleged that Defendant 
20   made a knowing and material misrepresentation that the domain name is identical to, or 
21   confusingly similar to, or dilutive of a mark.                       
22             2.  Section 1114(2)(D)(v)                                  
23        Under Section 1114(2)(D)(v), “a domain name registrant who is aggrieved by an 
24   overreaching trademark owner may bring an action to declare that the domain name 
25   registration and use is not unlawful under the ACPA’s ‘cyberprivacy prevention’ clause, 

26   10 Defendant asserts that the applicable pleading standard here is the heightened standard 
    under Federal Rule of Civil Procedure 9(b) because a claim under Section 1114(2)(D)(iv) 
27   is a claim sounding in fraud. (Doc. 24 at 5-6.) Plaintiff disagrees, arguing that the Rule 8 
    notice pleading applies instead. (Doc. 26 at 7-9.) The Court finds that Plaintiff fails to state 
28   a claim under Section 1114(2)(D)(iv) that satisfies Rule 8, let alone Rule 9(b)’s heightened 
    standard.                                                            
1   [Section] 1125(d).” IFIXITUSA LLC, 
2022 WL 2117845
, at *2. This “reverse domain 
2   hijacking claim,” requires Plaintiff to establish four elements: (1) Plaintiff is the domain 
3   name registrant; (2) Plaintiff’s domain name was suspended, disabled, or transferred under 
4   a policy implemented by a domain name registrar; (3) Defendant, as the trademark owner 
5   seeking the domain name transfer, had notice of the action; and (4) Plaintiff’s use or 
6   registration of the domain name was not unlawful under the ACPA.11 Id.; 
15 U.S.C. § 7
   1114(2)(D)(v).                                                       
8        The parties agree that Plaintiff satisfies the first three requirements.12 Thus, the only 
9   remaining  question  is  whether  Plaintiff’s  FAC  sufficiently  alleges  that  Plaintiff’s 
10   “registration or use of the disputed domain name is not unlawful under [the ACPA].” 15 
11 U.S.C. § 1114
(2)(D)(v). Courts have held that, to satisfy the lawful registration or use 
12   element of Section 1114(2)(D)(v), Plaintiff need only establish that its conduct did not 
13   violate one of the two provisions of Section 1125(d)(1). IFIXITUSA LLC, 
2022 WL 14
   2117845,  at  *2;  Strong  Coll.  Students  Moving  Inc.  v.  Coll.  Hunks  Hauling  Junk 
15   Franchising LLC, No. CV-12-01156-PHX-DJH, 
2015 WL 12602438
, at *8 (D. Ariz. May 
16   15, 2015).                                                           
17                                                                        
              To show that [its] conduct is not unlawful under [Section] 
18             1125(d)(1),  Plaintiff[]  must  “prove  either  (1)  [it]  did  not 
              register, traffic, or use a domain name that is identical or 
19             confusingly similar to [a mark that is distinctive at the time of 
20             registration of the domain name], or (2) [it] did not have a bad 
              faith intent to profit from that mark.”                    
21                                                                        
    IFIXITUSA LLC, 
2022 WL 2117845
, at *3 (quoting Strong Coll. Students Moving Inc., 
22                                                                        
    
2015 WL 12602438
, at *8) (alterations added); see also Mira Holdings, Inc. v. Regents of 
23                                                                        
    University of California, No. 6:18-cv-190-Orl-37GJK, 
2018 WL 8244597
, at *3 (M.D. Fla. 
24                                                                        
    Dec.  10,  2018);  
15 U.S.C. §§ 1125
(d)(1)(A)(i)–(ii),  1125(d)(1)(B)(i)–(ix).  Defendant 
25                                                                        

26   11 “The ACPA is codified in scattered sections of Title 15 of the United States Code, 
    including 
15 U.S.C. §§ 1114
(2)(D) and 1125(d).” IFIXITUSA LLC, 
2022 WL 2117845
, at 
27   *1 (citations omitted).                                              
    12 Although Defendant challenges whether Plaintiff is the domain name registrant for the 
28   purposes of statutory standing, Defendant does not repeat those arguments related to 
    whether Plaintiff states a claim under Section 1114(2)(D)(v).        
1   argues that Plaintiff’s FAC is deficient on both prongs of the test. (Doc. 24 at 7, 10, 15.) 
2   The Court will address each of Defendant’s arguments in turn.        
3                  a.   Distinctiveness                                  
4        To satisfy the distinctiveness prong of Section 1125(d)(1), Plaintiff’s FAC must 
5   allege that it did not register, traffic in, or use a domain that is identical or confusingly 
6   similar to a mark “that is distinctive [or famous] at the time of registration of the domain 
7   name.” 
15 U.S.C. § 1125
(d)(1)(A)(ii)(I)–(II). In GoPets Ltd. v. Hise, the Ninth Circuit held 
8   that “registration,” as used in Section 1125(d), is limited to the first registration of a domain 
9   name and does not encompass subsequent re-registrations. 
657 F.3d 1024, 1032
 (9th Cir. 
10   2011). In other words, the distinctiveness or famousness of a mark, for the purposes of 
11   liability under Section 1125(d)(1), is judged at the time of the initial registration of a 
12   domain  name.  
Id. at 1030
.  To  find  a  domain  name  registrant  liable  under  Section 
13   1125(d)(1) for cyberpiracy, then, the asserted mark must have been distinctive or famous 
14   prior to the initial domain name registration. 
Id. at 1032
 (“Because Edward Hise registered 
15   gopets.com in 1999, long before GoPets Ltd. registered its service mark, Digital Overture’s 
16   re-registration  and  continued  ownership  of  gopets.com  does  not  violate  [Section] 
17   1125(d)(1).”). Because civil actions under Section 1114(2)(D)(v) seek a declaration that a 
18   domain name registrant did not violate Section 1125(d)(1) with its registration or use of a 
19   domain name, the GoPets holding necessarily applies here too. See IFIXITUSA LLC, 2022 
20 WL 2117845
, at *2; Strong Coll. Students Moving Inc., 
2015 WL 12602438
, at *8. 
21        Defendant’s argument that the GoPets holding does not apply to the “traffics in or 
22   uses” element of Section 1125(d)(1) is not well taken. (See Doc. Doc. 29 at 8-9.) Section 
23   1125(d)(1)(A) states:                                                

24             A person shall be liable in a civil action by the owner of a 
              mark. . . , if. . . , that person— . . . registers, traffics in, or uses 
25             a domain name that—in the case of a mark that is distinctive 
              at the time of registration of the domain name, is identical or 
26             confusingly similarly to that mark[.]                      
27                                                                        
    
Id.
 (emphasis added). By its own text, Section 1125(d)(1) liability only attaches to a domain 
28                                                                        
    owner’s registration, trafficking, and use of a domain name if that domain name is identical 
1   or confusingly similar to “a mark that is distinctive at the time of registration of the domain 
2   name.” 
Id.
 GoPets interpreted what it means for a mark to be “distinctive at the time of 
3   registration of the domain name,” contrary to Defendant’s assertions. 
657 F.3d 1024, 1030
. 
4   Under GoPets, the distinctiveness of a mark is judged at the time of the initial registration 
5   of a domain name, not at the time of any subsequent re-registration of that domain name. 
6   
Id.
 at 1030–32. Although Defendant points to disagreement with GoPets in other circuits, 
7   this Court is in the Ninth Circuit and is bound to apply its law. Moreover, to the extent 
8   Defendant asks this Court to rely on DSPT Int’l v. Nahum, 
624 F.3d 1213
 (9th Cir. 2010) 
9   instead of GoPets, the Court need not reach this issue. Even applying GoPets, as Plaintiff 
10   asks this Court to do, Plaintiff fails to state a claim for relief.13 
11        In the FAC, Plaintiff alleges that it purchased and registered the disputed domain 
12   name in April of 2021. (Doc. 12, ¶ 9.) Plaintiff further asserts that “Defendant [UHSD] has 
13   no registered U.S. trademarks for ‘Prominence Health.’” (Id., ¶ 12.) Plaintiff alleges that 
14   Defendant filed a trademark registration application for “Prominence Health” on June 2, 
15   2021, but that it has not yet been approved. (Id.) In its response, however, Plaintiff asserts 
16   an entirely new set of facts to support its Section 1114(2)(d)(v) claim. (Doc. 26 at 9-16.) 
17   Plaintiff’s response alleges, for the first time, that the initial registration of the disputed 
18   domain name occurred in 2014 prior to Defendant’s first use of its mark in commerce. (Id. 
19   at 11.) Importantly, though, the FAC contains no allegations relating to the initial 2014 
20   domain name registration of ProminenceHealth.com or Defendant’s first use of its marks 
21   in commerce. So, to the extent Plaintiff now attempts to argue that the initial 2014 
22   registration of the domain name satisfies its burden to show that it did not register, traffic 

23   13 Defendant also argues that GoPets should not apply to this case because it alleges that 
    Plaintiff is not a “bona fide purchaser” under traditional property law principles because 
24   Defendant inadvertently let the domain name registration lapse after settling a dispute with 
    the previous owner of the domain. (Doc. 29 at 7.) Regardless of the GoPets court’s 
25   discussion of common law property principles as support for its statutory interpretation, 
    whether Plaintiff constitutes a bona fide purchaser of the website is not the relevant legal 
26   test. Instead, the relevant inquiry is whether Plaintiff registered, trafficked in or used a 
    domain name identical or confusingly similar to a mark that was distinctive or famous at 
27   the time of the domain name registration. 
15 U.S.C. § 1125
(d)(1)(A)(ii)(I). GoPets limits 
    that inquiry to the initial domain name registration. 657 F.3d at 1030–32. Defendant’s 
28   reliance on apparent dicta about property law principles to distinguish GoPets from this 
    case is misplaced.                                                   
1   in, or use a domain name that is identical or confusingly similar to a distinctive mark, 
2   Plaintiff failed to include these allegations in its FAC.14 Plaintiff concedes that “the 
3   Complaint is admittedly not entirely clear about the[] dates” related to the first domain 
4   name registration and Defendant’s trademark registration. (See Doc. 26 at 11.) Because 
5   GoPets requires the Court to analyze the distinctiveness of the mark at the time of the initial 
6   registration for violations of Section 1125(d)(1), and Plaintiff failed to allege facts for the 
7   Court to engage in that analysis without looking outside of the FAC, Plaintiff has failed to 
8   state a claim under the distinctiveness prong of the analysis.15     
9                  b.   Bad Faith                                        
10        Section 1125(d)(1)(B) enumerates nine factors for courts to consider in evaluating 
11   whether a  person has a bad faith intent to profit from a protected mark.  15 U.S.C. 
12   § 1125(d)(1)(B)(i)–(ix). “Courts need not march through the nine factors seriatim because 
13   their use is merely permissive and the most important grounds for finding bad faith are the 
14   unique circumstances of the case.” IFIXITUSA LLC, 
2022 WL 2117845
, at *4 (quotations 
15   omitted).                                                            
16        Plaintiff addresses several of the bad faith intent factors in the FAC. Many of 
17   Plaintiff’s allegations are merely conclusory statements that are identical to the bad faith 
18   factors recited in Section 1125(d)(1)(B), but some of them are not. Plaintiff alleges that it 
19   has maintained a legitimate, generic domain name investment business for the last ten 
20   years. (Doc. 12, ¶ 11.) Plaintiff further alleges that as part of its business plan, it began 
21                                                                        
    14 The Court notes that the WIPO panel generally discusses these dates in its decision and 
22   Plaintiff attached that decision to its Complaint. (See Doc. 1 at 18.) At oral argument, 
    however, Plaintiff argued that the Court should not rely on the WIPO panel’s recitation of 
23   the facts. Thus, Plaintiff’s incorporation-by-reference of the WIPO panel decision cannot 
    save its deficient complaint.                                        
24   15 To support its new allegations, Plaintiff relies on screen captures of both the WHOIS 
    record for the disputed domain name and a USPTO trademark search page for Defendant’s 
25   “Prominence Health Plan” mark. (Doc. 26 at 11-12.) Both parties extensively discuss these 
    records in their respective briefs and ask the Court to take judicial notice of them, but they 
26   appear to dispute the inferences to be drawn from the facts within those records. (Doc. 26 
    at 11-12; Doc. 24 at 2; Doc. 29 at 3 n.2.) Neither party supplies the Court with “the 
27   necessary information” required to determine that the facts are “not subject to reasonable 
    dispute” and “can be readily and accurately determined.” See Fed. R. Evid. 201. Thus, the 
28   Court cannot take judicial notice of the disputed facts contained in those documents, even 
    if they are otherwise susceptible to judicial notice. See Khoja, 
899 F.3d at 999
. 
1   acquiring two-word domain names that contain the word “health.” (Id.) Plaintiff further 
2   alleges that “Defendant UHS has no registered U.S. trademarks for ‘Prominence Health,’” 
3   and a trademark search for those terms returned zero registrations for “Prominence Health” 
4   prior to Plaintiff’s registration of the domain name. (Id., ¶ 9.) Plaintiff further avers that 
5   although the domain name is currently for sale, “Plaintiff has never sold, transferred, or 
6   trafficked in the domain name” “[n]or has it at any time specifically offered to sell the 
7   domain name to Defendant.” (Id., ¶ 22.) “At all times, Plaintiff utilized the domain name 
8   in a bona fide manner for bona fide purposes.” (Id., ¶ 23.) Plaintiff also alleges that it did 
9   not have “any intent to divert customers from the mark owner’s online location” or 
10   otherwise create “a likelihood of confusion” with Defendant’s mark. Plaintiff asserts that 
11   the disputed domain name is generic. (Id., ¶ 11.)                    
12        At the pleading stage, Plaintiff’s allegations, taken as true and viewed in the light 
13   most favorable to Plaintiff, are enough to state a claim for relief. See Twombly, 
550 U.S. at 14
   555. Defendant recounts each factor over five pages of its motion, “relying on disputed 
15   facts, evidence not relied on in the complaint, and evidence not subject to judicial notice in 
16   an effort to demonstrate Plaintiff’s purpose was unlawful.” Dent, 
2018 WL 11318189
, at 
17   *3. Although the Court agrees with Defendant that Plaintiff “could have provided greater 
18   detail,” Defendant invites the Court engage in a fact-intensive analysis of Plaintiff’s alleged 
19   bad faith intent to profit from Defendant’s mark that is inappropriate on a motion to dismiss 
20   under Rule 12(b)(6). See IFIXITUSA LLC, 
2022 WL 2117845
, at *3–4 (finding that a 
21   “motion to dismiss is not the proper vehicle to engage in a fact-specific analysis” regarding 
22   a Plaintiff’s violation of Section 1125(d)(1) where the claims were plausible) (citations 
23   omitted).16                                                          
24        C.   Count Two – Injunction Under Section 1114(2)(D)            
25        Section 1114(2)(D) provides that the court may “grant injunctive relief to the 

26   16 Defendant also argues that Plaintiff fails to plausibly allege that it qualifies for the 
    ACPA’s safe harbor  provision. (Doc. 24 at 15-16.) Nowhere  in  Plaintiff’s  FAC nor 
27   Plaintiff’s response does it assert that the safe harbor provision applies to its conduct. Thus, 
    the Court need not weigh in on whether Plaintiff sufficiently states a claim under the 
28   ACPA’s safe harbor provision in Section 1125(d)(1)(B)(ii).           
1   domain name registrant, including the reactivation of the domain name or transfer of the 
2   domain name to the domain name registrant.” 
15 U.S.C. § 1114
(2)(D)(iv)-(v). Although 
3   the parties do not address count two specifically, the Court notes that, to the extent Plaintiff 
4   seeks injunctive relief under Section 1114(2)(D)(iv), Plaintiff failed to state a claim for 
5   which relief could be granted under that statutory section. See Part III.B.1, supra. Because 
6   Plaintiff’s Section 1114(2)(D)(v) claim survives dismissal, Plaintiff’s request for injunctive 
7   relief under the same section also survives. See IFIXITUSA LLC, 
2022 WL 2117845
, at *7. 
8        D.   Leave to Amend                                             
9        Plaintiff argues that the Court should grant it leave to amend its deficient allegations. 
10   (Doc. 26 at 7, 17.) Defendant does not appear to oppose Plaintiff’s request. Federal Rule 
11   of Civil Procedure 15(a) provides that leave to amend should be freely granted “when 
12   justice so requires.” Fed. R. Civ. P. 15(a)(2). “The power to grant leave to amend . . . is 
13   entrusted to the discretion of the district court, which ‘determines the propriety of a motion 
14   to amend by ascertaining the presence of any of four factors: bad faith, undue delay, 
15   prejudice to the opposing party, and/or futility.’” Serra v. Lappin, 
600 F.3d 1191
, 1200 
16   (9th Cir. 2010) (quotation omitted). District courts properly deny leave to amend if the 
17   proposed amendment would be futile or the amended complaint would be subject to 
18   dismissal.  Saul  v.  United  States,  
928 F.2d 829, 843
  (9th  Cir.  1991).  “[A]  proposed 
19   amendment is futile only if no set of facts can be proved under the amendment to the 
20   pleadings that would constitute a valid and sufficient claim.” Miller v. Rykoff-Sexton, Inc., 
21   
845 F.2d 209, 214
 (9th Cir. 1988). Based on th e dearth of factual allegations in Plaintiff’s 
22   FAC related to its Section 1114(2)(D)(iv) claim, the Court cannot say that amendment 
23   would be futile or prejudicial to Defendant, nor that Plaintiff engaged in bad faith or undue 
24   delay in amending its original complaint. Moreover, the parties briefing addresses the 
25   relevance of the initial registration of the Disputed Domain and Defendant’s first use of its 
26   mark in commerce, and these facts do not appear in the FAC. Accordingly, the Court grants 
27   Plaintiff leave to amend its FAC, as discussed herein.               
28                                                                        
 1  ||IV.      CONCLUSION 
2          Accordingly, 
3          IT IS ORDERED that Defendant’s Motion to Dismiss (Doc. 24) is granted in part 
4||    and denied in part as follows: 
5          1.     Plaintiff's  Section  1114(2)(D)(iv)  claim is dismissed for failure to  state a 
6||    claim under Rule 12(b)(6). 
7          2.     The Motion is denied in all other respects. 
8          IT IS FURTHER ORDERED that Plaintiff may file an amended complaint within 
9||    14 days from the date of this Order. 
10          Dated this 18th day of August, 2023. 
11 
                                      Michak  T.  Shure 
13                                                  Michael T. Liburdi 
14                                             United  States District Judge 
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