Opinion · District Court, D. Arizona

Federal Trade Commission v. Noland, Jr.

Fed. Trade Comm’n v. Noland, Jr., No. 2:20-cv-00047, UP9999363 (District Court, D. Arizona Aug. 30, 2021)

Type
Opinion
Court
District Court, D. Arizona
Jurisdiction
Arizona
Date
2021-08-30
Topic
capital-markets-and-corporate-governance

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA 8 9 Federal Trade Commission, No. CV-20-00047-PHX-DWL 10 Plaintiff, ORDER 11 v. 12 James D. Noland, Jr., et al., 13 Defendants. 14 15 INTRODUCTION 16 In May 2019, Defendant James Noland (“Noland”) discovered, via the inadvertent 17 disclosure of a bank subpoena, that the FTC was conducting an investigation of him and 18 his business, Success By Health (“SBH”). When the FTC learned its investigation was no 19 longer covert, it specifically advised Noland and SBH to preserve relevant documents. 20 They did no such thing. The day after learning about the FTC’s investigation, 21 Noland instructed the other members of SBH’s leadership team, Defendants Lina Noland, 22 Thomas Sacca (“Sacca”), and Scott Harris (“Harris”) (together with Noland, the 23 “Individual Defendants”), to start using a pair of encrypted communications platforms 24 called Signal and ProtonMail.

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1   WO                                                                   
2                                                                        
3                                                                        
4                                                                        
5                                                                        
6                 IN THE UNITED STATES DISTRICT COURT                    
7                     FOR THE DISTRICT OF ARIZONA                        

8                                                                        

9   Federal Trade Commission,          No. CV-20-00047-PHX-DWL           

10              Plaintiff,              ORDER                             

11   v.                                                                   

12   James D. Noland, Jr., et al.,                                        

13              Defendants.                                               
14                                                                        
15                            INTRODUCTION                                
16        In May 2019, Defendant James Noland (“Noland”) discovered, via the inadvertent 
17   disclosure of a bank subpoena, that the FTC was conducting an investigation of him and 
18   his business, Success By Health (“SBH”).  When the FTC learned its investigation was no 
19   longer covert, it specifically advised Noland and SBH to preserve relevant documents. 
20        They did no such thing.  The day after learning about the FTC’s investigation, 
21   Noland instructed the other members of SBH’s leadership team, Defendants Lina Noland, 
22   Thomas  Sacca  (“Sacca”),  and  Scott  Harris  (“Harris”)  (together  with  Noland,  the 
23   “Individual Defendants”), to start using a pair of encrypted communications platforms 
24   called Signal and ProtonMail.  After doing so, the Individual Defendants stopped using 
25   their previous messaging platforms for work-related communications, apparently turned 
26   on Signal’s “auto-delete” function, and then proceeded to exchange an untold number of 
27   messages related to SBH’s business.                                  
28        In January 2020, after completing its investigation, the FTC filed this action.  At the 
1   same time, the FTC sought and obtained a temporary restraining order (“TRO”) that, 
2   among  other  things,  appointed  a  receiver  to  assume  control  over  SBH,  required  the 
3   Individual  Defendants  to  produce  their  electronic  communications,  and  required  the 
4   Individual  Defendants to turn over the  mobile devices they  had  used to operate  the 
5   business.  Notwithstanding these orders, the Individual Defendants did not initially turn 
6   over their mobile devices and did not produce any Signal communications.  Additionally, 
7   during  a  post-TRO  deposition,  Noland  failed  to  disclose  the  Signal  and  ProtonMail 
8   accounts  in  response  to  direct  questioning  about  the  existence  of  any  encrypted 
9   communications platforms.                                            
10        It gets worse.  It has now come to light that, during the months following the 
11   issuance of the TRO, Noland used his ProtonMail account to provide third-party witnesses 
12   with what can be construed as a script to follow when drafting declarations the Individual 
13   Defendants wished to submit in support of their defense.  These communications only came 
14   to light by fortuity, when one of the recipients anonymously disclosed them to the FTC. 
15        Finally, in August 2020, just as they were about to belatedly turn over their mobile 
16   devices for imaging, the Individual Defendants deleted the Signal app from their phones in 
17   coordinated fashion.  As a result, neither side’s forensic specialists have been able to 
18   recover any of the Signal communications the Individual Defendants sent and received 
19   between May 2019 and August 2020.                                    
20        Based on all of this, the FTC now moves for the imposition of spoliation sanctions.  
21   (Doc. 259.)  The motion is fully briefed (Docs. 276, 277) and neither side requested oral 
22   argument.  For the following reasons, the motion is granted.  The Individual Defendants’ 
23   systematic efforts to conceal and destroy evidence are deeply troubling and have cast a pall 
24   over this action.                                                    
25          RELEVANT FACTUAL AND PROCEDURAL BACKGROUND                    
26        This case concerns the business activities of SBH, “an affiliate-marketing program 
27   that sells coffee products and other nutraceuticals through its online platform and network 
28   of affiliates.”  (Doc. 106 at 1-2.)  SBH is an unincorporated division of Success by Media 
1   Holdings Inc (“SBM”).  (Id. at 1-2, 6.)  The FTC alleges, among other things, that SBH 
2   operated as an illegal pyramid scheme and that the Individual Defendants, who held various 
3   leadership roles within SBH, made false statements to SBH’s affiliates.  (Doc. 3.)   
4        On April 26, 2019, the FTC issued a subpoena to Wells Fargo seeking financial 
5   information related to Noland and SBH.  (Doc. 259-1 at 26-42.)       
6        On or around May 15, 2019, Wells Fargo inadvertently disclosed the subpoena to 
7   Noland.  (Doc. 8-19 at 5 ¶¶ 13-15; Doc. 259-1 at 25.)                
8        On May 16, 2019, one day after inadvertently learning about the FTC’s subpoena, 
9   Noland sent an invitation to Harris to install “Signal,” a mobile messaging application that 
10   emphasizes user privacy,1 and separately sent a message to the “SBH Leadership Council” 
11   (which included Noland, Harris, and Sacca) stating that he had  “[j]ust sent y’all an 
12   important invite to an app you need to install.”  (Doc. 259-1 at 4-5 ¶¶ 7-8, 14 ¶ 19.)  The 
13   evidence proffered by the FTC, which the Individual Defendants do not dispute, suggests 
14   that Noland, Harris, and the other Individual Defendants began using Signal for the first 
15   time that same day.  (Doc. 228-1 at 2-3; Doc. 259-1 at 136, 147; Doc. 276-1 at 46, lines 3-
16   12.)  Thereafter, Noland and the other Individual Defendants began encouraging SBH 
17   employees and affiliates to install the Signal app.  (Doc. 259-1 at 7-17 ¶¶ 15-23.)  It appears 
18   the Individual Defendants also turned on Signal’s “auto-delete” function after installing the 
19   app, such that messages exchanged via Signal were not preserved. 2   
20        Around  the  same  time  he  started  using  Signal,  Noland  also  began  using 
21   “ProtonMail,” a Switzerland-based encrypted email service.  (Doc. 259-1 at 22 ¶ 38, 140.)  

22   1    Signal, as noted, emphasizes user privacy.  (Doc. 259-1 at 20 ¶ 32, 111-12.)  The 
    key security features of Signal are its end-to-end encryption and its assurance that all 
23   messaging  data,  including  the  content  of  the  communications,  cannot  be  tracked  or 
    observed by Signal itself or any party that does not have access to the user’s device.  (Id. 
24   at 111-12, 119-20.)                                                  
25   2    In an October 2020 letter to the FTC, the Individual Defendants’ counsel made 
    statements about the use of the auto-delete function.  (Doc. 228-2 at 42 [“Our clients inform 
26   us that they set all conversations to auto-delete with the exception of conversations with 
    their attorney.”].)  During a subsequent deposition, Noland was asked further questions on 
27   this topic.  (Doc. 259-1 at 139-40.)  In response, Noland seemed to confirm the accuracy 
    of his counsel’s statement in the letter.  (Id.)  Unfortunately, the Individual Defendants’ 
28   deletion of the Signal app from their phones has made it impossible to forensically verify 
    whether and when the auto-delete feature was, in fact, enabled.  (Doc. 228-2 at 42.)   
1   ProtonMail, like Signal, emphasizes user privacy.  (Id. at 20 ¶ 33, 115-17.)  Thereafter, 
2   Noland and the other Individual Defendants encouraged SBH employees and affiliates to 
3   use ProtonMail.  (Doc. 228-2 at 5 ¶ 14, 6 ¶ 15; Doc. 259-1 at 12 ¶ 17, 13 ¶ 18, 15 ¶ 20, 22 
4   ¶ 38.)                                                               
5        On May 20, 2019, Noland, through his attorney, contacted the FTC and offered to 
6   cooperate with the FTC’s investigation.  (Doc. 8-19 at 5 ¶ 15; Doc. 259-1 at 44, 138-39.)   
7        On May 29, 2019, the FTC responded by stating that it did “not have any requests” 
8   at that time and that “[Noland] and the company should suspend any ordinary course 
9   destruction of documents, communications, and records.”  (Doc. 259-1 at 44.)   
10        Throughout the remainder of 2019, the Individual Defendants instructed each other 
11   (as well as SBH employees and affiliates) to use Signal or ProtonMail for “anything 
12   sensitive” or “important things.”  (Doc. 259-1 at 12 ¶ 17, 18 ¶ 24.)  Additionally, some of 
13   the Individual  Defendants’  unencrypted  text messages simply referenced “Signal”  or 
14   “ProtonMail” or directed persons to check Signal or ProtonMail messages.  (Doc. 259-1 at 
15   13, ¶ 17, 16 ¶¶ 20-21, 18 ¶ 24.)                                     
16        On January 8, 2020, the FTC initiated this action.  (Doc. 3.)  That same day, the 
17   FTC moved for an ex parte TRO, which the Court substantially granted (Docs. 19, 38).3  
18   The TRO was served on the Individual Defendants shortly thereafter.  (Docs. 44-49.)  In 
19   the TRO, the Court appointed Kimberly Friday to serve as the receiver (the “Receiver”) of 
20   SBH and affiliated entities.  (Doc. 38 at 16.)4  The TRO required the Individual Defendants 
21   to, among other things, “immediately transfer or deliver to the [Receiver] possession, 
22   custody, and control of . . . [a]ll Documents of or pertaining to the Receivership Entities, 
23   including all communications occurring via electronic mail, electronic messaging service, 
24   or encrypted messaging service . . . .”  (Doc. 21 at 21; Doc. 38 at 21.)  The TRO also 
25   required  the  Individual  Defendants  to  turn  over  “[a]ll  keys,  codes,  user  names  and 
26   passwords  necessary  to  gain  or  to  secure  access  to  any  Assets  or  Documents  of  or 

27   3    The TRO was later amended.  (Docs. 20, 21.)  The final, unsealed version of the 
    TRO was filed on January 17, 2020.  (Doc. 38.)                       
28                                                                        
    4    Friday has since been replaced as the Receiver by Peter S. Davis.  (Doc. 395).   
1   pertaining to the Receivership Entities, including access to their business premises, means 
2   of communication, . . . encrypted messaging services . . . , or other property.”  (Doc. 21 at 
3   21-22; Doc. 38 at 22.)  The same obligations applied under the preliminary injunction 
4   entered on February 28, 2020.  (Doc. 109 at 17-18.)                  
5        On February 5, 2020, Noland participated in a post-TRO deposition.  (Doc. 259-1 
6   at 130.)  During the deposition, Noland was specifically asked about his use of encrypted 
7   communication platforms.  (Id.)  In response, he failed to disclose the existence of his 
8   Signal and ProtonMail accounts:                                      
9        Q:   Have  you  ever  used  any  type  of  encrypted  communications  to 
              conduct Success by Media business?                         
10                                                                        
         A:   I’m not sure what you mean, sir.                           
11                                                                        
         Q:   Have you used any type of phone application or software system that 
12             encrypts the substance of the communication from point to point? 
13        A:   I mean, I think it’s like standard practice now.  I don’t know.  It’s 
              standard practice.                                         
14                                                                        
         Q:   Do  you  know  that  in  your  course  of  your  work  for  Success  by 
15                                                                        
              Media?                                                     
16        A:   I don’t know.  Whatever communication.  I mean, it’s a phone call.  
17             The encrypted, what Verizon offers.                        
         Q:   Do  you  do  anything  separately  to  encrypt  your  communications 
18                                                                        
              apart from what a Verizon provider may do on their end?    
19                                                                        
         A:   Just have, you know, I think WhatsApp uses that now.       
20                                                                        
    (Id., emphasis added.)                                               
21                                                                        
         On March 19, 2020, the Individual Defendants provided their initial discovery 
22                                                                        
    responses pursuant to the Court’s Mandatory Initial Discovery Pilot Project (“MIDP”).  
23                                                                        
    Among other things, the MIDP requires a party to “[l]ist the documents, electronically 
24                                                                        
    stored information (‘ESI’), tangible things, land, or other property known by you to exist, 
25                                                                        
    whether or not in your possession, custody or control, that you believe may be relevant to 
26                                                                        
    any party’s claims or defenses.”  D. Ariz. G.O. 17-08 § B.3 (emphasis added).  In their 
27                                                                        
    responses, however, the Individual Defendants did not disclose the existence of any Signal 
28                                                                        
    or ProtonMail messages.  (Doc. 259-1 at 95-96.)                      
1        On May 29, 2020, Noland used his ProtonMail account to send an email entitled 
2   “Declarations Needed from SBH Affiliates.”  (Doc. 228-2 at 8.)  Although the recipient’s 
3   name is blacked out in the copy of the email that has been provided to the Court, the FTC 
4   asserts (and the Individual Defendants do not deny) that the recipient was Robert Mehler, 
5   who previously served as SBH’s director of sales.  (Doc. 259 at 13.)  In the body of the 
6   email, Noland asked Mehler to solicit declarations from SBH affiliates and provided a list 
7   of information that affiliates should include in their declarations, such as “The purpose of 
8   the company is to sell product,” “Each affiliate and user of the product believes there is a 
9   healthful or positive effects [sic] that comes from using the SBH products,” “Affiliates 
10   have found financial freedom because of their ability to earn commissions from the sale of 
11   products,”  and  “Does  not  feels  [sic]  as  though  any  SBH  Affiliate  received 
12   misrepresentations have been made to them by Success By Health.”  (Doc. 228-2 at 8.)5  
13   After sending this email, Noland deleted it without disclosing it to the FTC.  (Doc. 276 at 
14   3 [Individual Defendants’ response, conceding that Noland deleted and failed to produce 
15   this email].)  The email only happened to come to the FTC’s attention months later, via “an 
16   SBH Affiliate who requested to remain anonymous.”  (Doc. 259 at 13 n.10.) 
17        On August 18-19, 2020, the Individual Defendants provided their cell phones to be 
18   forensically imaged.  (Doc. 228-1 at 2; Doc. 259-1 at 140.)  The day beforehand, all four 
19   Individual Defendants deleted the Signal app from their phones.  (Doc. 228-1 at 2-3; Doc. 
20   259-1 at 140.)  The Individual Defendants took this step without the knowledge or approval 
21   of their counsel, the Receiver, or the FTC.  Indeed, during post-destruction correspondence 
22   with the FTC, the Individual Defendants’ counsel stated that “our clients, without our 
23   knowledge, uninstalled the Signal app a few days before their phones were imaged. . . .  
24   [We] had a very unpleasant conversation[] with our clients this morning about what 
25   happened.”  (Doc. 228-2 at 21-22.)  The deletion of Signal has resulted in a total inability 
26   of the parties or outside forensic experts to recover the contents of the Signal messages.  
27                                                                        
    5    The Court notes that, in the months after Noland sent this email from his ProtonMail 
28   account, the Individual Defendants filed an array of declarations from affiliates that seemed 
    to closely track the statements in Noland’s email.  (See, e.g., Docs. 146-1, 146-2.) 
1   (Doc. 228-2 at 17-19, 21-22.)                                        
2        In late September or early October 2020, the FTC belatedly learned about the 
3   Individual Defendants’ use of Signal.  (Doc. 228 at 6; Doc. 259-1 at 3 ¶ 5.)  The discovery 
4   occurred after the Individual Defendants produced a batch of discovery materials to the 
5   FTC.    (Id.)    In  that  production,  the  Individual  Defendants  included  several  Excel 
6   spreadsheets containing their text message communications.  (Doc. 259-1 at 3 ¶ 5.)  Among 
7   these were 7,507 WhatsApp messages exchanged within the SBH Leadership Council—a 
8   group text message thread consisting of Noland, Harris, Sacca, and nonparty Luke Curry 
9   (“Curry”).6  (Id. at 4-5 ¶¶ 7-8.)  Of these 7,507 messages, 7,505 were sent between 
10   September 2, 2017 and May 16, 2019, with the remaining two sent in August 2019.  (Id.)  
11   All contact between Noland and the SBH Leadership Council (via the WhatsApp thread) 
12   ceased on May 16, 2019, while some messages between Sacca and Harris continued.  (Id. 
13   at 4-7 ¶¶ 7-12.)  According to the FTC’s investigator, Noland’s communications with the 
14   SBH Leadership Council group chat averaged 20.82 communications per day in 2017, 
15   10.03 communications per day in 2018, and 13.80 communications per day in 2019 before 
16   all communications on that platform dwindled after May 16, 2019.  (Id. at 6 ¶¶ 12-14.)  
17   Noland and other SBH leaders also exchanged thousands of text messages through similar 
18   iOS messaging groups from 2017 to May 16, 2019.  (Id. at 5-6 ¶¶ 9-11.)  As noted, May 
19   16, 2019 is when Noland invited the other members of the SBH Leadership Council to 
20   install Signal, and from that point forward Noland, Harris, and Sacca encouraged each 
21   other and SBH employees and affiliates to use Signal and ProtonMail for “anything 
22   sensitive” and “important things.”  (Id. at 7 ¶ 15, 10 ¶ 16, 12-14 ¶¶ 17-18, 16-18 ¶¶ 21-24.)   
23        The FTC asserts that the WhatsApp and iOS messages from before May 16, 2019 
24   reveal that the Individual Defendants and their associates discussed relevant matters—
25   including the Individual Defendants’ focus on recruiting, substantial income claims, and 
26                                                                        
    6    In  its  moving  papers,  the  FTC  asserts  that  Curry  was  only  part  of  the  SBH 
27   Leadership Council group chat until October 2018 (Doc. 259 at 1) but does not attach 
    evidence showing that Curry left the SBH Leadership Council at that time.  The FTC’s 
28   declaration indicates that Curry remained part of the WhatsApp chat group through 2019.  
    (Doc. 259-1 at 4-6 ¶¶ 7-11.)                                         
1   actual financial results—on those platforms before the apparent switch to Signal and 
2   ProtonMail.  (Doc. 259 at 2; Doc. 259-1 at 7-15 ¶¶ 15-20.)           
3        On October 30, 2020, after the parties’ counsel became aware of the unavailability 
4   of the Individual Defendants’ Signal and ProtonMail messages, the Individual Defendants’ 
5   counsel  sent  a  letter  to  22  SBH  employees  or  affiliates  seeking  their  Signal  and/or 
6   ProtonMail communications with the Individual Defendants on relevant topics.  (Doc. 259-
7   1 at 18-19 ¶ 27-28, 47, 61.)  Ten responded.  (Id. at 18-19 ¶ 27-28, 49-59.)  All said they 
8   did not have any Signal or ProtonMail messages to produce.  (Id. at 49-59.)  Several 
9   attributed the absence of messages to their use of Signal’s auto-delete feature (id. at 51-53, 
10   55) or their suspending or clearing of ProtonMail accounts (id. at 53, 55).7     
11        In December 2020, the FTC deposed the Individual Defendants.  (Id. at 136-43; 
12   Doc. 276-1 at 28-29, 38, 46; Doc. 277-1 at 6.)  During these depositions, the FTC asked 
13   various questions regarding the use of Signal and ProtonMail.  (Id.)  Noland admitted that 
14   he installed Signal on his phone on or around May 16, 2019 and, around the same time, 
15   asked Harris and Sacca to install Signal on their phones.  (Doc. 259-1 at 136.)  Harris and 
16   Sacca recalled being asked to install Signal and installing it around this time.  (Doc 276-1 
17   at 38, 46.)  Sacca further testified that Noland informed him about receiving the FTC bank 
18   subpoena in May 2019.  (Id. at 48-49.)  Noland, Sacca, and Harris also acknowledged that 
19   they deleted Signal from the phones just before imaging.  (Id. at 19-21, 50-51.)  Sacca 
20   testified that the deletion was part of a coordinated plan between himself, Harris, and 
21   Noland.  (Id. at 50-51.)  Noland provided a similar account of the joint plan to delete the 
22   app.  (Id. at 20 [discussing “a conversation with Scott and Tommy” that preceded the 
23   deletion].)                                                          
24        On January 28, 2021, the FTC filed the motion for sanctions.  (Doc. 259.)  The 
25   motion thereafter became fully briefed.  (Docs. 276, 277.)           
26                                                                        
    7    One of the individuals who responded was Mehler.  (Doc. 259-1 at 51.)  In his 
27   response,  Mehler  stated:  “I  also  have  no  communication  via  proton  mail  with  the 
    executives regarding SBH business as . . . there was no ‘company business’ to discuss.”  
28   (Id.)  Mehler did not, in other words, disclose and produce the ProtonMail email that was 
    apparently sent to him by Noland on May 29, 2020.                    
1                              DISCUSSION                                
2        The FTC seeks an adverse inference against the Individual Defendants pursuant to 
3   Rule 37(e)(2) of the Federal Rules of Civil Procedure based on their intentional spoliation 
4   of evidence.  (Doc. 259 at 13-17.)                                   
5   I.   Legal Standard                                                  
6        Rule 37(e) was “completely rewritten” in 2015 to “provide[] a nationally uniform 
7   standard for when courts can give an adverse inference instruction, or impose equally or 
8   more severe sanctions, to remedy the loss of ESI.”  See generally 1 Gensler, Federal Rules 
9   of Civil Procedure, Rules and Commentary, Rule 37, at 1194 (2021).  The text of Rule 
10   37(e)(2) now provides:                                               

11                                                                        
         If electronically stored information that should have been preserved in the 
12        anticipation or conduct of litigation is lost because a party failed to take 
         reasonable steps to preserve it, and it cannot be restored or replaced through 
13                                                                        
         additional discovery, the court:                                
14                                                                        
         . . .                                                           
15             (2)   only upon finding that the party acted with the intent to deprive 
16                  another party of the information’s use in the litigation may: 
                   (A)  presume that the lost information was unfavorable to the 
17                                                                        
                        party;                                           
18                                                                        
                   (B)  instruct  the  jury  that  it  may  or  must  presume  the 
19                       information was unfavorable to the party; or     
20                  (C)  dismiss the action or enter a default judgment.  
21   (Id.)  A court cannot rely on its inherent authority (or state law) when deciding whether 
22   sanctions based on the loss of ESI are appropriate—the standards supplied by Rule 37(e) 
23   are exclusive.  Gensler, supra, at 1198.  See also Newberry v. County of San Bernardino, 
24   750 Fed. App’x 534, 537 (9th Cir. 2018) (“The parties framed the sanctions issue as 
25   invoking the district court’s inherent authority.  However, at the time the sanctions motion 
26   was filed, sanctions were governed by the current version of Rule 37(e) . . . [which] 
27   therefore foreclose[d] reliance on inherent authority to determine whether terminating 
28   sanctions were appropriate.”) (citations and internal quotation marks omitted). 
1        A party seeking sanctions under Rule 37(e) has a threshold duty to show that the 
2   ESI at issue was, in fact, lost or destroyed.  Fed. R. Civ. P. 37(e) advisory committee’s note 
3   to 2015 amendment (“The new rule applies only . . . when [ESI] is lost.”).  If such a 
4   showing has been made, the court must then determine whether “(1) the ESI should have 
5   been preserved in the anticipation or conduct of litigation; (2) the ESI is lost because a 
6   party failed to take reasonable steps to preserve it; and (3) the ESI cannot be restored or 
7   replaced through additional discovery.”  Porter v. City & County of San Francisco, 2018 
8 WL 4215602
, *3 (N.D. Cal. 2018) (cleaned up).  See also Fed. R. Civ. P. 37(e) advisory 
9   committee’s note to 2015 amendment (“The new rule applies only if the lost information 
10   should have been preserved in the anticipation or conduct of litigation and the party failed 
11   to take reasonable steps to preserve it.”).                          
12        If each of these questions is answered in the affirmative, the next inquiry under Rule 
13   37(e)(2) is whether the nonmovant “acted with the intent to deprive another party of the 
14   information’s use in the litigation.”  Porter, 
2018 WL 4215602
 at *3.  Unlike Rule 37(e)(1), 
15   Rule 37(e)(2) “does not include a requirement that the court find prejudice to the party 
16   deprived  of  the  information.    This  is  because  the  finding  of  intent  required  by  the 
17   subdivision can support not only an inference that the lost information was unfavorable to 
18   the party that intentionally destroyed it, but also an inference that the opposing party was 
19   prejudiced by the loss of information that would have favored its position.  Subdivision 
20   (e)(2) does not require any further finding of prejudice.”  Fed. R. Civ. P. 37(e) advisory 
21   committee’s note to 2015 amendment.                                  
22        If such intent is found, the Court has discretion to impose any of the sanctions 
23   authorized in  subsections (e)(2)(A)-(C) (i.e., an adverse inference, an adverse-inference 
24   jury instruction, or a terminating sanction).  However, “[f]inding an intent to deprive 
25   another party of the lost information’s use in the litigation does not require a court to adopt 
26   any of the measures listed in subdivision (e)(2).  The remedy should fit the wrong, and the 
27   severe measures authorized by this subdivision should not be used when the information 
28   lost was relatively unimportant or lesser measures such as those specified in subdivision 
1   (e)(1) would be sufficient to redress the loss.”  
Id.
                
2        “[T]he applicable standard of proof for spoliation in the Ninth Circuit appears to be 
3   by a preponderance of the evidence.”  Compass Bank v. Morris Cerullo World Evangelism, 
4   104 F. Supp. 3d. 1040, 1052-53 (S.D. Cal. 2015).  See also Singleton v. Kernan, 
2018 WL 5
   5761688, *2 (S.D. Cal. 2018) (“A party seeking sanctions for spoliation of evidence has 
6   the burden of establishing [spoliation of non-electronic records] by a preponderance of the 
7   evidence[.]”).  The Court is the appropriate finder of fact on a Rule 37(e) motion.  Mannion 
8   v. Ameri-Can Freight Sys. Inc., 
2020 WL 417492
, *4 (D. Ariz. 2020).  See also Adriana 
9   Int’l Corp. v. Thoeren, 
913 F.2d 1406, 1408
 (9th Cir. 1990) (“The imposition of discovery 
10   sanctions pursuant to [Rule 37] is reviewed for abuse of discretion.  Absent a definite and 
11   firm conviction that the district court made a clear error in judgment, this court will not 
12   overturn a Rule 37 sanction.  Findings of fact related to a motion for discovery sanctions 
13   are reviewed under the clearly erroneous standard.  If the district court fails to make factual 
14   findings, the decision on a motion for sanctions is reviewed de novo.”) (citations omitted).     
15   II.  Analysis                                                        
16        A.   Whether ESI Was Lost                                       
17             1.   Signal                                                
18        It is undisputed that the Individual Defendants deleted the Signal app and Signal 
19   messages.  (Doc. 230 at 2; Doc. 259-1 at 139-40, 143, 148; Doc. 276 at 1; Doc. 277-1 at 
20   6.)  It is also undisputed that the Individual Defendants used Signal to communicate about 
21   SBH business.  (See, e.g., Doc. 259-1 at 13 ¶ 18, 138-41; Doc. 276 at 1-2; Doc. 276-1 at 
22   12-14.)    For  example,  during  his  December  2020  deposition,  Noland  stated  that  he 
23   communicated or likely communicated with Harris, Sacca, and various “Staff members” 
24   on Signal.  (Doc. 159-1 at 138.)  Noland also acknowledged that he discussed SBH business 
25   on Signal “from time to time.”  (Id.)  He further admitted that he continued to use Signal 
26   after the TRO in this case was issued.  (Id. at 139.)                
27        The parties disagree about the precise mechanism by which the Signal messages 
28   were lost.  The Individual Defendants assert that they used Signal’s “auto-delete” feature, 
1   meaning messages would disappear from users’ devices shortly after they were read by the 
2   recipient.  (Doc. 276 at 1-2; Doc. 276-1 at 18-19.)  The FTC sounds a note of skepticism 
3   about the Individual Defendants’ use of auto-delete because the Individual Defendants 
4   belatedly offered this explanation for the loss of the messages “[w]eeks after admitting to 
5   deleting the Signal apps.”  (Doc. 259 at 11 n.5.)  The FTC also considers this explanation 
6   “implausible” for a variety of reasons (Doc. 277 at 4-6) but argues that, regardless of 
7   whether  the auto-delete function was enabled, the bottom line is  that the  Individual 
8   Defendants caused ESI to be lost.  (Id. at 4, 8-9.)                  
9        The Court agrees with the FTC that, for the purposes of the threshold inquiry of 
10   whether any ESI was lost, it is irrelevant whether the Signal messages were lost in one fell 
11   swoop in August 2020 (when the Individual Defendants deleted the Signal app) or whether 
12   the loss occurred on a continuous basis from May 2019 through August 2020 (due to the 
13   Individual Defendants’ choice to turn on Signal’s auto-delete feature).  Regardless of how 
14   and when it occurred, Signal-related ESI was lost.  Cf. DR Distributors, LLC v. 21 Century 
15   Smoking, Inc., 
513 F. Supp. 3d 839
, 931-33 (N.D. Ill. 2021) (“[A]utodelete functionality is 
16   and has been a near ubiquitous feature in programs and email services that produce ESI, 
17   leading to a phalanx of publications warning litigators of the need to clearly and adequately 
18   inform their clients to investigate and turn off autodelete functions as part of their litigation 
19   hold processes.  It follows that in cases involving ESI, to satisfy their preservation duties, 
20   parties must investigate and disable autodelete functions on email accounts (client and 
21   web-based)  at  the  onset  of  litigation  if  those  accounts  reasonably  contain  relevant 
22   information and it is reasonable under the circumstances of the case to do so. . . .  [P]arties 
23   that  ignore  their  obligations  to  reasonably  investigate  the  possibility  of  or  disregard 
24   autodelete functions run the risk of destroying relevant evidence and visiting prejudice 
25   upon their litigation adversaries, thereby earning sanctions.”); The Sedona Conference, The 
26   Sedona Conference Primer on Social Media, Second Edition, 20 Sedona Conf. J. 1, 90-91 
27   (2019) (“A client’s use of ephemeral messaging for relevant communications after a duty 
28   to preserve has arisen may be particularly problematic, as it would have the potential to 
1   deprive adversaries and the court of relevant evidence.”)            
2             2.   ProtonMail                                            
3        The FTC asserts that it uncovered a May 2020 email from Noland’s ProtonMail 
4   account providing instructions for declarations to be submitted to the Court in this action.  
5   (Doc. 228-2 at 3 ¶ 5, 8; Doc. 259 at 10 & n.3.)  During meet-and-confer correspondence in 
6   October 2020, in response to questions about why the Individual Defendants had not 
7   produced this email, the Individual Defendants’ counsel admitted that Noland deleted it.  
8   (Doc. 228-2 at 29.)  And in their response to the FTC’s motion for sanctions, the Individual 
9   Defendants again admit that Noland deleted it.  (Doc. 276 at 3 n.3 [“Noland . . . deleted at 
10   least one post-TRO email from his new [ProtonMail] account . . . .”].)   
11        Given this backdrop, it is clear that ProtonMail ESI was lost.  Although the parties 
12   disagree about whether the loss extended beyond the May 2020 email, it is undisputed that 
13   at least one email was lost (although another version was found through other channels).8   
14        B.   Duty To Preserve                                           
15        Sanctions are available under Rule 37(e) only if the loss of ESI occurred at a time 
16   when litigation was pending or reasonably foreseeable.   Fed. R. Civ. P. Rule 37(e), 
17   advisory committee’s note to 2015 amendment (“The new rule applies only if the lost 
18   information should have been preserved in the anticipation or conduct of litigation . . . .  
19   Many  court  decisions  hold  that  potential  litigants  have  a  duty  to  preserve  relevant 
20   information when litigation is reasonably foreseeable.  Rule 37(e) is based on this common-
21   law duty; it does not attempt to create a new duty to preserve.  The rule does not apply 
22   when information is lost before a duty to preserve arises.”).  Further, the ESI must have 
23   been foreseeably relevant to the pending or foreseeable litigation.  
Id.
 (“Courts should 
24   consider the extent to which a party was on notice that litigation was likely and that the 
25   information would be relevant.”) (emphasis added).                   
26        …                                                               
27                                                                        

28   8    The Court clarifies that, even if the FTC hadn’t proved the loss of any ProtonMail 
    ESI, it would impose an adverse-inference sanction based on the loss of Signal ESI. 
1             1.   Reasonable Foreseeability Of Litigation               
2        As the Ninth Circuit has explained, parties “engage in spoliation of documents as a 
3   matter of law only if they had ‘some notice that the documents were potentially relevant’ 
4   to the litigation before they were destroyed.”  United States v. Kitsap Physicians Serv., 314 
5 F.3d 995, 1001
 (9th Cir. 2002) (citation omitted).  “This is an objective standard, asking 
6   not whether the party in fact reasonably foresaw litigation, but whether a reasonable party 
7   in the same factual circumstances would have reasonably foreseen litigation.”  Waymo LLC 
8   v. Uber Techs., Inc., 
2018 WL 646701
, *14 (N.D. Cal. 2018) (internal quotation marks 
9   omitted).  The reasonable foreseeability of litigation “is a flexible fact-specific standard 
10   that allows a district court to exercise the discretion necessary to confront the myriad 
11   factual situations inherent in the spoliation.  This standard does not trigger the duty to 
12   preserve documents from the mere existence of a potential claim or the distant possibility 
13   of litigation.  However, it is not so inflexible as to require that litigation be ‘imminent, or 
14   probable without significant contingencies.’”  
Id.
 at *15 (quoting Micron Tech., Inc. v. 
15   Rambus Inc., 
645 F.3d 1311, 1320
 (Fed. Cir. 2011)).                  
16        The FTC argues the Individual Defendants’ preservation obligations arose in May 
17   2019,  when  they  became  aware  of  the  FTC’s  investigation.    (Doc.  259  at  14  n.7.)  
18   Alternatively, the FTC argues the obligation arose no later than mid-January 2020, when 
19   they were served with the TRO.  (Id. 14.)  In response, the Individual Defendants argue 
20   that, although they learned about the FTC’s investigation in May 2019, they believed this 
21   investigation had concluded (due to the FTC’s rejection of Noland’s offer to cooperate).  
22   (Doc. 276 at 2-3.)  The Individual Defendants do not address the propriety of continuing 
23   to erase Signal messages (and at least one ProtonMail email) after the TRO and preliminary 
24   injunction were entered.  (Id.)  The FTC replies that the Individual Defendants have 
25   admitted, at a minimum, that they violated their post-TRO preservation obligations, which 
26   encompass the duty to preserve any pre-TRO communications that were still available.  
27   (Doc. 277 at 4; see also Doc. 259 at 13-14 [“From the date of the TRO, Defendants had an 
28   obligation to preserve their SBM-related Signal and ProtonMail communications, both pre- 
1   and post-TRO.”].)                                                    
2        The  Court  concludes  that  the  Individual  Defendants’  document  preservation 
3   obligations arose on May 29, 2019, when the FTC responded to Noland’s counsel’s email 
4   by stating that Noland “and the company should suspend any ordinary course destruction 
5   of documents, communications, and records.”  (Doc. 259-1 at 44.)  Although Noland 
6   contends he subjectively believed the FTC’s rejection of his offer to cooperate signaled 
7   that the investigation against him (and SBH) was closed, that was not an objectively 
8   reasonable conclusion under the circumstances.  Noland was aware that the FTC had 
9   recently subpoenaed his bank records and was aware that the FTC had unambiguously 
10   requested the suspension of document destruction.  Additionally, Noland was aware that 
11   he remained subject to the consent order arising from a previous FTC enforcement action, 
12   FTC v. Netforce Seminars.  (See generally Doc. 177 at 15 n.7.)  It would be objectively 
13   unreasonable, under these circumstances, to conclude that litigation is not probable and 
14   that the retention of evidence is not required.  Cf. Blazer v. Gall, 
2019 WL 3494785
, *3 
15   (D.S.D. 2019) (“The clearest signal of impending litigation came when Blazer’s [attorney] 
16   . . . emailed an explicit request to Sheriff Boll for the production or preservation of any 
17   recordings of Blazer . . . .  While defendants posit that [the] email was not worded harshly 
18   enough to trigger a duty to preserve, the email’s courteous phrasing does not nullify its 
19   effectiveness as an indicator of impending litigation.”); O’Berry v. Turner, 
2016 WL 20
   1700403, *3 (M.D. Ga. 2016) (“Here, the duty to preserve the driver’s log and additional 
21   PeopleNet data arose at the very latest when Mr. Helms faxed a spoliation letter to 
22   ADM[.]”); Sampson v. City of Cambridge, 
251 F.R.D. 172, 181
 (D. Md. 2008) (“It is clear 
23   that defendant had a duty to preserve relevant evidence that arose no later than June 26, 
24   2006, when plaintiff’s counsel sent the letter to defendant requesting the preservation of 
25   relevant evidence, including electronic documents.  At that time, although litigation had 
26   not yet begun, defendant reasonably should have known that the evidence described in the 
27   letter may be relevant to anticipated litigation.”) (internal quotation marks omitted).9     

28   9    Indeed, a duty to preserve may arise even where no preservation request has issued.  
    Clear-View Techs., Inc. v. Rasnick, 
2015 WL 2251005
, *1 (N.D. Cal. 2015) (“At times, a 
1        At any rate, the availability of sanctions under Rule 37(e)(2) does not turn on 
2   whether the Individual Defendants’ preservation obligations arose in May 2019 or January 
3   2020.  It is undisputed that the Individual Defendants’ destruction of evidence continued 
4   after January 2020—after this date, Signal messages continued to be sent (and deleted), the 
5   May  2020  ProtonMail  email  from  Noland  to  Mehler  was  sent  and  deleted,  and  the 
6   Individual Defendants worked together to delete the Signal app in coordinated fashion. 
7             2.   Reasonable  Foreseeability Of The Relevance  Of The Signal And 
8                  ProtonMail Messages                                   
9        The FTC acknowledges that the relevance of the lost ESI cannot be definitively 
10   ascertained  (because  it  no  longer  exists)  but  argues  that,  in  such  circumstances,  the 
11   Individual Defendants cannot assert any presumption of irrelevance.  (Doc. 259 at 16-17.)  
12   The Individual Defendants respond that much, if not all, of the missing ESI is irrelevant.  
13   (Doc. 276 at 2-4.)  First, they argue that the information lost when they deleted Signal was 
14   limited to the identities and contact lists of the persons with whom they communicated via 
15   the app and that such information “is not relevant and certainly not irretrievable.”  (Id. at 
16   2.)  They also dispute the relevance of their post-TRO communications (but not, it appears, 
17   their  pre-TRO  communications)  on  the  ground  that  “the  overwhelming  majority  of 
18   evidence” in this case is public.  (Id. at 3-4.)   The  FTC replies that the Individual 
19   Defendants do not dispute that the deleted messages included discussion of relevant matters 
20   such as SBH’s recruiting focus and income claims and that the Individual Defendants “do 
21   not get to pick the evidence that they think is sufficient for the FTC and then destroy the 
22   rest.”  (Doc. 277 at 11.)                                            
23        The FTC has the better side of these arguments.  Noland admitted that he discussed 
24   SBH business matters on Signal “from time to time.”  (Doc. 259-1 at 138.)  Similarly, 
25   Sacca admitted that he used Signal to discuss SBH business.  (Doc. 276-1 at 45.)  This 
26   testimony, standing alone, strongly suggests that the deleted ESI was at least “potentially 
27                                                                        
    defendant’s duty to preserve arises when plaintiff’s counsel provides a defendant with 
28   notice to preserve relevant evidence.  However, a future litigant need not make such a 
    request . . . .”) (footnote omitted).                                
1   relevant to the litigation.”  Leon v. IDX Sys. Corp., 
464 F.3d 951, 959
 (9th Cir. 2006).  At 
2   any rate, “because the relevance of destroyed documents cannot be clearly ascertained 
3   because the documents no longer exist, a party can hardly assert any presumption of 
4   irrelevance as to the destroyed documents.”  
Id.
 (cleaned up).  See also Rasnick, 
2015 WL 5
   2251005 at *8 (“[T]he law presumes that spoliated evidence goes to the merits of the case 
6   . . . .”) (internal quotation marks omitted).                        
7        The lone deleted ProtonMail email that has been recovered further bolsters this 
8   conclusion.  In that email, Noland asked Mehler to persuade SBH affiliates—that is, 
9   potential witnesses in this case—to make exculpatory representations about the purpose of 
10   the company, how Affiliates earn income from SBH, the absence of misrepresentations, 
11   and the like.  (Doc. 228-2 at 8.)  These topics are relevant to this litigation.10  This raises 
12   an inference that other lost ESI addressed relevant topics, too.  Cf. Youngevity Int’l v. Smith, 
13   
2020 WL 7048687
, *3 (S.D. Cal. 2020) (inferring spoliated text messages were relevant 
14   where the messages “were exchanged during periods significant to this litigation” and the 
15   text messages that had been produced were relevant).                 
16        The foreseeable relevance of the Signal and ProtonMail messages is also established 
17   by circumstantial evidence.  For example, the FTC has submitted evidence establishing 
18   that the Individual Defendants’ pre-May 2019 communications via WhatsApp and iOS (on 
19   the SBH Leadership Council group chat and more generally) covered a variety of relevant 
20   topics.    Then,  in  May  2019,  almost  immediately  after  learning  they  were  under 
21   investigation by the FTC, the Individual Defendants started using Signal and ProtonMail 
22   and encouraged others to do so as well.  Starting at the exact same time, the Individual 
23                                                                        

24   10   Courts have sharply criticized the practice of secretly providing a script for third-
    party witnesses to follow during depositions or when drafting declarations.  Innospan Corp. 
25   v. Intuit Inc., 
2011 WL 2669465
, *2-3 (N.D. Cal. 2011); Hogan v. Higgins, 
2008 WL 3200252
, *3 (E.D.N.Y. 2008) (where plaintiff’s counsel wrote a detailed letter to a non-
26   party witness that set forth the plaintiff’s theory of the case and asked the witness to offer 
    testimony consistent with it, observing that “[t]he letter is, conservatively construed, a 
27   blatant attempt to coach a witness, and may reasonably be understood as an attempt to 
    persuade a witness to change his testimony”).  Although the Court reaches no conclusions 
28   about whether Noland’s May 2020 email to affiliates (via Mehler) constituted such a script, 
    the optics are concerning.                                           
1   Defendants’  WhatsApp  and  iOS  communications,  on  relevant  topics  or  otherwise, 
2   dwindled to almost nothing.  The reasonable inference to be drawn from these undisputed 
3   facts is that the Individual Defendants continued their discussions of relevant matters on 
4   Signal and ProtonMail after switching over to those apps.  The alternative inference—that 
5   the Individual Defendants simply stopped communicating about anything related to their 
6   business on any text-messaging platform, at the same time that they installed an encrypted 
7   messaging service for the purpose of discussing “anything sensitive” and “important 
8   matters”—strains credulity.                                          
9        The  FTC  has  thus  carried  its  burden  of  showing  the  reasonably  foreseeable 
10   relevance of the destroyed ESI to this litigation.                   
11        C.   Reasonable Steps To Preserve                               
12        The parties do not dispute that the Individual Defendants failed to take reasonable 
13   steps to preserve the deleted communications.  The Individual Defendants admit that they 
14   “uninstalled the Signal messaging application just prior to having their phones forensically 
15   imaged” (Doc. 276 at 1); that “Noland did not preserve some emails from an account that 
16   was created after the temporary restraining order” (id.); and that “the un-installation of 
17   Signal was intentional” (id. at 4).  (See also Doc. 259-2 at 2 [Receiver’s Declaration].).   
18        These admissions, coupled with the evidence outlined above, establish that the 
19   Individual Defendants failed to take reasonable steps to preserve the Signal and ProtonMail 
20   messages.    This  is  true  irrespective  of  whether  the  messages  were  lost  because  of 
21   intentional  deletion,  through  the  intentional  use  of  an  auto-delete  function,  or  some 
22   combination thereof.  Cf. Paisley Park Enters., Inc. v. Boxill, 
330 F.R.D. 226
, 233-34 (D. 
23 Minn. 2019
) (“There is no doubt that Staley and Wilson are the types of persons likely to 
24   have  relevant  information,  given  their  status  as  principals  of  RMA  and  owners  of 
25   Deliverance.  Nor can there be any reasonable dispute as to the fact that their text messages 
26   were  likely  to  contain  information  relevant  to  this  litigation.  .  .  .    Thus,  the  RMA 
27   Defendants were required to take reasonable steps to preserve Staley and Wilson’s text 
28   messages.  The RMA Defendants did not do so.  [They] did not suspend the auto-erase 
1   function on their phones . . . [and it] takes, at most, only a few minutes to disengage the 
2   auto-delete function on a cell phone. . . .  Failure to follow [such] simple steps . . . alone is 
3   sufficient to show that Defendants acted unreasonably.”); Youngevity, 
2020 WL 7048687
 
4   at *2 (“Defendants’ failure to prevent destruction by backing up their phones’ contents or 
5   disabling automatic deletion functions was not reasonable because they had control over 
6   their text messages and should have taken affirmative steps to prevent their destruction 
7   when they became aware of their potential relevance.”).              
8        D.   Replaceability                                             
9        The next question under Rule 37(e) is whether the lost discovery “can[] be restored 
10   or replaced through additional discovery.”                           
11        The FTC argues that the lost ESI is irreplaceable, because the deletion of the 
12   messages and Signal app “leaves no way to recover them,” and further argues that although 
13   the FTC and Individual Defendants’ counsel worked together to attempt to retrieve the 
14   missing materials, those efforts were unsuccessful.  (Doc. 259 at 17-18.)  The Individual 
15   Defendants do not dispute these points, acknowledging that the “forensic expert attempted 
16   to recover the Signal data and could not.”  (Doc. 276 at 2.)  Of note, the Individual 
17   Defendants’ counsel contacted 22 persons affiliated with SBH and asked them if they had 
18   any ProtonMail or Signal communications with the Individual Defendants.  (Doc. 259-1 at 
19   46-61.)  The 10 responding parties reported that they did not have any ProtonMail or Signal 
20   communications with the Individual Defendants on their devices.  (Id. at 49-59.)11   
21                                                                        

22   11   The  Individual  Defendants  argue  that  these  persons’  failure  to  identify  any 
    responsive Signal or ProtonMail communications “supports the individual defendants’ 
23   position that they were using the auto-delete feature, and did not intentionally (or in 
    actuality) destroy relevant evidence they were under a duty to preserve.”  (Doc. 276 at 2.)  
24   This argument is unpersuasive.  The responding persons did not uniformly assert that they 
    had been using the auto-delete feature, instead often stating, without elaboration, that they 
25   simply did not have any records of communications with the Individual Defendants in their 
    Signal or ProtonMail platforms.  (See, e.g., Doc. 259-1 at 49.)  Further, only 10 out of 22 
26   persons responded—the parties and the Court thus remain unaware of whether relevant 
    communications might be found on the remaining 12 persons’ devices.  Finally, many of 
27   the relevant communications likely would have been exchanged between the Individual 
    Defendants.  That the 10 persons who responded had no relevant messages says nothing 
28   about whether there may have been relevant communications  between the Individual 
    Defendants.                                                          
1        The Court finds that the lost messages cannot be restored or replaced through 
2   additional discovery.                                                
3        E.   Finding Of Prejudice Unnecessary                           
4        The FTC seeks sanctions under Rule 37(e)(2).  (Doc. 259 at 13-17.)  That provision, 
5   unlike Rule 37(e)(1), does not require a finding of prejudice to another party from loss of 
6   the information: “Rule 37(e)(2) does not require that the court find prejudice to the party 
7   deprived of the information.  While the common law spoliation tests often required a 
8   showing of prejudice for the types of severe sanctions covered by Rule 37(e)(2), the 
9   Advisory Committee determined that there was no need to require a specific showing of 
10   prejudice once a finding of intent to deprive had been made.”  1 Gensler, supra, Rule 37, 
11   at 1203.                                                             
12        Thus, the Individual Defendants’ argument that the FTC has not shown it was 
13   prejudiced by the loss of information (Doc. 276 at 3-4) is unavailing.  Rule 37(e)(2) does 
14   not require a finding of prejudice “because the finding of intent required by the subdivision 
15   can support not only an inference that the lost information was unfavorable to the party 
16   that intentionally destroyed it, but also an inference that the opposing party was prejudiced 
17   by the loss of information that would have favored its position.”  Fed. R. Civ. P. 37(e), 
18   advisory committee’s note to 2015 amendment.  The Court addresses potential prejudice, 
19   however, when discussing the appropriate sanction.                   
20        F.   Intent To Deprive                                          
21             i.   The Parties’ Arguments                                
22        The  parties  dispute  whether  the  Individual  Defendants’  use  of  Signal  and 
23   ProtonMail,  and  subsequent  concealment  and  deletion  of  Signal  and  ProtonMail 
24   communications, constitute sufficient evidence of intent to deprive the FTC of these 
25   communications.  (Doc. 259 at 15-16; Doc. 276 at 4.)  The Individual Defendants assert 
26   that they switched from WhatsApp and iOS to Signal in May 2019 for an innocent reason—
27   to avoid the hacking, eavesdropping, and infiltration efforts of former SBH associate Luke 
28                                                                        
1   Curry12 and “a small group of saboteurs.”  (Doc. 276 at 3.)13  The FTC argues this 
2   explanation is implausible.  (Doc. 259 at 8 n.2.)  The FTC’s investigator ran searches in 
3   the  Individual  Defendants’  document  productions  and  found  no  communications 
4   suggesting  that  the  Individual  Defendants  were  concerned  about  hacking  or  other 
5   interference from Luke Curry in or around May 2019.  (Doc. 259-1 at 21-22 ¶¶ 35-37.)  
6   Further, when later asked about the motivation to install Signal, Harris did not mention 
7   Luke Curry or any other specific hacking concerns—instead, he more generally stated that 
8   the Individual Defendants “wanted to make sure we had whatever was the most secure at 
9   the time to be able to – sometimes we send things like a copy of a driver’s license or 
10   someone asks for a Social Security number or we send pictures of our kids and things like 
11   that.”  (Id. at 147-48.)  Harris did, however, recall that at an unspecified time Noland raised 
12   concerns that the company and Noland’s personal phone were being hacked and mentioned 
13   that Luke Curry or his associates were responsible.  (Id. at 148.)  Sacca testified that he 
14   began to have concerns that his phone was hacked as early as 2016 or 2017 and that he was 
15   the person who strongly urged additional cyber and in-person security measures in light of 
16   the Luke Curry imbroglio.  (Doc. 276-1 at 46-47.)  Lina Noland also testified that hacking 
17   concerns tied to SBH’s problems with Luke Curry motivated the installation of Signal.  
18                                                                        
    12   The Individual Defendants obtained, by default, a preliminary injunction against 
19   Curry in Nevada state court in December 2018.  (Doc. 276-1 at 53-55.)  The preliminary 
    injunction  prevents  Curry  from  advertising,  promoting,  or  selling  SBH  competitor 
20   products; advertising, promoting, or selling SBH products; and making or disseminating 
    disparaging remarks about any aspect of SBH, including SBH personnel.  (Id. at 54.)   
21                                                                        
    13   During his December 2020 deposition, Noland provided the following explanation 
22   for why he chose to install the Signal app in May 2019: “Best I can remember, we were 
    being – we were being – we were being attacked by different people that Luke Curry was 
23   stirring up, and it seemed to be some hacking going on.  So we wanted to be able to try to 
    help, you know, secure some of our messaging with the different attacks that were going 
24   on.”  (Doc. 259-1 at 136.)  Noland continued: “Like I said, that’s when we started noticing 
    some issues that were going on with our phones.  It seemed like – it just started ramping 
25   up more and more.  We thought it was going to die down once we sued Luke in the Nevada 
    court.  We thought that that would – and he had a temporary restraining order on him, and 
26   then he had a preliminary injunction on him from the Nevada state court. . . .   So we 
    thought, with those measures from a judge – from a state judge, that maybe that would 
27   quiet some of that noise down, and it seemed to for a little bit period of time, and then it 
    started to ramp back up.  And then it looked like, as we got into the spring, the attacks 
28   started to ramp up.”  (Id. at 137.)  Noland testified that the same reasons motivated him to 
    start using ProtonMail.  (Id. at 140-41.)                            
1   (Doc. 276-1 at 29-30, 32.)                                           
2        As for Noland’s failure to disclose his ongoing use of Signal and ProtonMail during 
3   his February 2020 deposition, Noland contends that he was attempting to provide this 
4   information when he was cut off by the FTC’s counsel.  (Doc. 259-1 at 141-42.)  The FTC 
5   asserts that this explanation is implausible.  (Doc. 259 at 12.)     
6        As for the Individual Defendants’ deletion of the Signal app in August 2020, they 
7   contend it was justified because they didn’t want the FTC to learn the names of the 
8   individuals who have been donating to their legal defense in this case.  (Doc. 276 at 1-2; 
9   Doc. 259-1 at 140, 148; Doc. 276-1 at 50-51.)  The FTC argues this explanation is 
10   implausible because “Defendants do not explain how a mere list of contacts and a phone 
11   log would somehow have revealed to the FTC who donated money to them.”  (Doc. 277 at 
12   7.)  Further, the FTC argues, at other points in this litigation the Individual Defendants 
13   have represented that they don’t know the identity of their donors, so it is inconsistent for 
14   them to aver that they don’t know their donors’ identities while simultaneously positing 
15   that they needed to delete Signal to protect those unknown persons’ identities.  (Id. at 7-8.)   
16             ii.  Analysis                                              
17        The FTC has easily carried its burden of showing that the Individual Defendants 
18   acted with the intent to deprive the FTC of the information contained in the Signal and 
19   ProtonMail messages.  The most decisive factor is the timing of the installation and use of 
20   Signal and ProtonMail.  The Individual Defendants installed these apps in late May 2019, 
21   one day after Noland discovered the FTC was investigating him and SBH.  The Individual 
22   Defendants would have the Court believe this timing was a coincidence—they happened 
23   to install elaborate encrypted privacy-focused apps immediately after discovering they 
24   were the subject of an FTC investigation because, around that same time, they noticed 
25   hacking attempts from Curry and his fellow “saboteurs.”  This explanation is incredible.  
26   Apart  from  the  Individual  Defendants’  testimony,  there  is  no  documentary  or  other 
27   evidence supporting the notion that the Individual Defendants were being hacked at this 
28   time.  (Doc. 259-1 at 21-22 ¶¶ 35-37.)                               
1        The plausibility of this explanation is further undermined by Noland’s failure to 
2   disclose the existence of the Signal or ProtonMail accounts during his February 2020 
3   deposition, despite being asked targeted questions on this exact topic.  If the switch to these 
4   accounts was part of an innocuous effort to avoid hacking, Noland could have easily said 
5   so.  His failure to do so raises the inference that the motivation for switching to the accounts 
6   was more nefarious.  Herzig v. Ark. Found. for Med. Care, Inc., 
2019 WL 2870106
, *4-5 
7   (W.D. Ark. 2019) (concluding, where the plaintiffs “install[ed] and [began] using the 
8   Signal application on their mobile devices” after the dispute arose, and used the Signal 
9   application to engage in “numerous responsive communications with one another and with 
10   other AFMC employees,” yet provided an “initial misleading response . . . that [they] had 
11   no responsive communications” and “did not disclose that they had switched to [Signal] 
12   until discovery was nearly complete,” that the plaintiffs had engaged in “intentional, bad-
13   faith  spoliation  of  evidence”  that  constituted  “an  abuse  of  the  judicial  process”  and 
14   “warrants a sanction”).                                              
15        The  Court  also  rejects  the  Individual  Defendants’  proffered  justification  for 
16   Noland’s failure to disclose the Signal and ProtonMail accounts during his deposition (i.e. 
17   he was confused and/or got cut off by the FTC’s counsel).  The deposition transcript 
18   contains no evidence of confusion or an interruption, Noland also failed to disclose the 
19   accounts in response to a later question about encrypted communications, and Noland made 
20   no effort to correct the transcript after the deposition was complete. 
21        The content of the ProtonMail email from May 2020, which the FTC lucked into 
22   discovering despite Noland’s efforts to destroy it, serves as further circumstantial proof 
23   that  the  Individual  Defendants’  evidence-destruction  efforts  were  not  innocuous.    1 
24   Gensler,  supra,  Rule  37  at  1202  (“[A]  court  can  find  intent  to  deprive  based  on 
25   circumstantial evidence.”).  As discussed elsewhere in this order, the May 2020 email can 
26   be construed as an attempt to shape the testimony of third-party witnesses on the key 
27   disputed issues in this case.  If the evidence being destroyed was potentially harmful to the 
28   Individual Defendants’ case, it is reasonable to infer that their motivations for destroying 
1   it were not innocuous.                                               
2        Finally, the coordinated deletion of the Signal app from the Individual Defendants’ 
3   phones in August 2020, just as the phones were about to be turned over for imaging, is the 
4   pièce  de  résistance.    Notably,  the  Individual  Defendants  took  this  step  without  the 
5   knowledge or approval of their counsel.  This was an outrageous maneuver that raises a 
6   strong inference of bad faith.  Cf. Ala. Aircraft Indus., Inc. v. Boeing Co., 
319 F.R.D. 730
, 
7   746 (N.D. Ala. 2017) (“No credible explanation has been given as to why they departed 
8   from the . . . protocols and intentionally deleted Blake’s information. . . .  This type of 
9   unexplained, blatantly irresponsible behavior leads the court to conclude that Boeing acted 
10   with the intent to deprive . . . .”).                                
11        This  inference  is  not  undermined,  in  any  way,  by  the  Individual  Defendants’ 
12   proffered justification for their coordinated deletion effort (i.e., they wanted to prevent the 
13   FTC from learning the identify of their donors).  As an initial matter, this explanation 
14   makes no sense.  If, as Noland testified, the Signal app was set on “auto-delete,” then the 
15   only information the FTC could have extracted from the Signal apps on the Individual 
16   Defendants’ phones was their contact lists and call logs—the content of any messages 
17   would have already been deleted.  But seeing a contact list and/or call log would not, on its 
18   own, tell the FTC anything about which of the Individual Defendants’ contacts were 
19   donating to their legal defense.  Further, the Individual Defendants have asserted ignorance 
20   as  to  these  persons’  identities.    If  the  Individual  Defendants  are  unaware  of  this 
21   information, how could the FTC have gleaned it from a mere examination of their call logs 
22   and contact lists?  More important, putting aside these logical contradictions, the Individual 
23   Defendants “donor protection” defense fails for the more fundamental reason that they 
24   were not entitled to take it upon themselves to delete the entire Signal app (which contained 
25   at least some discoverable, relevant information) simply because they didn’t want the FTC 
26   to have access to other non-privileged information that might be found in the app.    
27        G.   Adverse Inference                                          
28        The  FTC  seeks  an  inference  that  the  spoliated  evidence  is  presumed  to  be 
1   unfavorable to the Individual Defendants.  (Doc. 259 at 19-20.)  The Individual Defendants 
2   object to this adverse inference as “yet to be articulated.”  (Doc. 276 at 4.)  They also assert 
3   that the FTC’s motion goes to witness credibility more than the loss of potentially relevant 
4   evidence, so the FTC’s interests can be vindicated through cross-examination rather than 
5   an adverse inference.  (Id. at 3-4.)  Finally, they emphasize that the prejudice to the FTC is 
6   minimal because “this case concerns claims of false and misleading marketing and a 
7   fraudulent compensation plan” and “the overwhelming majority of evidence in this case is 
8   public knowledge or in the FTC’s possession.”  (Id. at 4.)           
9        It is true that “the severe measures authorized by [Rule 37(e)(2)] should not be used 
10   when the information lost was relatively unimportant or lesser measures such as those 
11   specified in subdivision (e)(1) would be sufficient to redress the loss.”  Fed. R. Civ. P. 
12   37(e) advisory committee’s note to 2015 amendment.  Nevertheless, the Court concludes 
13   that the requested adverse-inference sanction is appropriate.  As explained above, it is 
14   likely that the deleted Signal and ProtonMail communications addressed matters relevant 
15   to this litigation.  Further, the Individual Defendants’ conduct violated not only Rule 37(e), 
16   but also the MIDP (Doc. 14 at 8); the TRO (Doc. 38 at 21), and the preliminary injunction 
17   (Doc.  109  at  17).    These  violations  raise  the  possibility  of  Rule  37(b)(2)  sanctions, 
18   including the drawing of an adverse inference.  See generally Nyerges v. Hillstone Rest. 
19   Grp. Inc., 
2021 WL 3299625
, *8-17 (D. Ariz. 2021).                   
20        To the extent the Individual Defendants’ position is that the relevant evidence they 
21   destroyed in violation of the Court’s orders was insufficiently prejudicial to warrant an 
22   adverse-inference sanction, this argument lacks merit.  The information lost does not 
23   appear to have been “relatively unimportant” and lesser remedies would be insufficient 
24   under the circumstances.  Indeed, courts have suggested that even stronger sanctions than 
25   those sought here by the FTC may be permissible to address analogous misconduct.  See, 
26   e.g., WeRide Corp. v. Kun Huang, 
2020 WL 1967209
, *9 (N.D. Cal. 2020) (“The amount 
27   of spoliation that AllRide concedes is staggering.  AllRide admits that it kept its company-
28   wide policy of deleting from its server all emails older than 90 days until months after the 
1   preliminary injunction issued . . . and that its employees began communicating with 
2   DingTalk’s ephemeral messaging feature after the preliminary injunction issued.  Based on 
3   these undisputed facts, the Court finds it appropriate to issue terminating sanctions.”); 
4   Paisley Park Enterprises, 330 F.R.D. at 233-34 (“Failure to [turn off the auto-delete 
5   function] . . . alone is sufficient to show that Defendants acted unreasonably.  But that is 
6   not all the RMA Defendants did and did not do.  Most troubling of all, they wiped and 
7   destroyed their phones after Deliverance and RMA had been sued, and, in the second 
8   instance for Wilson, after the Court ordered the parties to preserve all relevant electronic 
9   information, after the parties had entered into an agreement regarding the preservation and 
10   production of ESI, and after Plaintiffs had sent Defendants a letter alerting them to the fact 
11   they needed to produce their text messages.  As Plaintiffs note, had Staley and Wilson not 
12   destroyed their phones, it is possible that Plaintiffs might have been able to recover the 
13   missing text messages by use of the ‘cloud’ function or through consultation with a 
14   software expert.  But the content will never be known because of Staley and Wilson’s 
15   intentional  acts.  .  .  .    This  is  even  more  egregious  because  litigation  had  already 
16   commenced.”).  Accordingly, a general adverse inference is proper.  Cf. Moody v. CSX 
17   Transportation, Inc., 
271 F. Supp. 3d 410, 432
 (W.D.N.Y. 2017) (imposing adverse 
18   inference sanction when evidence was spoliated with intent to deprive); Ala. Aircraft, 319 
19   F.R.D. at 746-47 (same).                                             
20        Finally, the Individual Defendants suggest that this matter “can better be addressed 
21   through an evidentiary hearing.”  (Doc. 276 at 1.)  However, the Individual Defendants 
22   make no effort to identify the evidence they would attempt to submit during such a hearing 
23   or explain how it would differ from the voluminous evidence already submitted by the 
24   parties in relation to the FTC’s motion.  No evidentiary hearing is required in these 
25   circumstances.  Cf. Paladin Associates, Inc. v. Montana Power Co., 
328 F.3d 1145
, 1164-
26   65 (9th Cir. 2003) (“Paladin is correct that Rule 37(c)(1) permits a court to impose 
27   sanctions only ‘after affording an opportunity to be heard.’  However, conforming to the 
28   rule does not require an evidentiary hearing in every case. . . .  Here, Paladin received notice 
   ||  of the possibility of sanctions when MPC filed its motions for costs.  It was afforded the 
  ||  opportunity to respond, and did indeed do so by filing a responsive brief.  Given that the 
  ||  issues were such that an evidentiary hearing would not have aided its decision making 
4||    process, the district court did not abuse its discretion in proceeding without an evidentiary 
  ||  hearing after briefing.”). 
6          Accordingly, 
7          IT IS ORDERED THAT the FTC’s motion for sanctions (Doc. 259) is granted. 
8          Dated this 30th day of August, 2021. 
9 
10                                                        Lom   ee” 
ll                                                      f   t  _o—— 
                                                        Dominic W.  Lanza 
12                                                   United States District Judge 
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